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What an Economist Brings to a Business Strategy

Harvard Business Review

In the 1900s, French mathematician-economist Leon Walras envisioned prices in a market economy being set by an auctioneer (since known as the “Walrasian auctioneer”) conducting continuous auctions for all kinds of commodities. Economists and market design. Economists and finance. Many economists since have been hired by the U.S.

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The Right CEO Personality for Process Improvement

Harvard Business Review

For example, marketing optimizes its activities for its own benefit and the sales and customer service functions do likewise. The end-to-end process of customer acquisition and retention — getting rid of duplicate activities and information across marketing, sales and customer service — isnt touched.

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How CMOs and CROs Can Be Allies

Harvard Business Review

Chief Marketing Officers (CMOs) and Chief Risk Officers (CROs) may seem to have little in common. That has coincided with marketing’s increased influence on strategy, driven by the unprecedented level of insights into customer behavior and trends that are now possible through analytics.

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Subscription Businesses Are Booming. Here’s How to Value Them

Harvard Business Review

Previously dominated by the likes of newspapers, magazines, gyms, utilities, and telecommunications firms, more products and services are being offered to more people through subscriptions than ever before. Philippe Marion/Getty Images. The subscription business model is booming.

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The Top Six Innovation Ideas of 2011

Harvard Business Review

These six ideas emerged in 2010 as powerful "innovation invitations" and seem sure to intensify in power and influence. Devices of all kinds have gone from advertising, branding, and marketing media to promotional platforms. That's right. Contestification. Google's failed effort to acquire Groupon for a reported $6 billion (!)

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Institutions Are Key To Successful Entrepreneurship

The Horizons Tracker

The institutional conditions in a country were a major determinant of the quantity and quality of entrepreneurship, with successful entrepreneurs then taking the opportunity to subsequently influence institutions and either create new institutions or transform existing ones in a virtuous circle of improvement. Starting from a low base.