LDRLB

SEPTEMBER 12, 2013

LG has devised payment subscription plans that makes its products affordable. Glocalization” of products has made LG successful where other South Asian companies have struggled. There are some excellent business & corporate strategy examples of companies implementing the BoP model.

Competitive Advantage 154

Competitive Advantage Prahalad Blue Ocean Strategy Glocalization 154

Chartered Management Institute

NOVEMBER 15, 2023

Other key events we hosted included an in-person networking event with the HKU SPACE GMBA students and alumni, and four webinars on different topics: “Future Leadership in the Fourth Industrial Revolution”, “Deep Dives into STEM and Finance” as well as “Skills for New Employment Landscape” with the UNESCO HK Glocal Peace Centre.

Webinar 98

Webinar Education Conference Industry 98

Harvard Business Review

MARCH 12, 2012

Increasingly, Western companies are developing products in countries like China and India, and then distributing them globally. Deere now uses Krish-style features in products sold all over the world. Multinationals built unprecedented economies of scale by selling products and services to markets all around the world.

Glocalization 11

Glocalization Mass Marketing P&L Globalization 11

Harvard Business Review

JUNE 29, 2016

Just as entrepreneurs of all kinds need to anticipate consumer trends and product development, they also need to stay ahead of their hiring needs. Instead, they have to build on their own strengths, selling candidates on the complete employee value proposition — especially the mission and vision for the organization. Fair enough.

Entrepreneur 15

Entrepreneur Glocalization Survey McKinsey 15

Harvard Business Review

MARCH 29, 2013

One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world. By getting the glocal model right, Johnnie Walker reversed a continuing decline and more than doubled its global business in ten years.

Advertising 8

Advertising Glocalization Globalization Brand 8

Harvard Business Review

APRIL 16, 2012

But that is not the story in developing markets, where these top-of-the-line products don't fare nearly as well. And with a product that costs less than 3% of the Fusion ProGlide? It starts as most such stories do — with a Western-based company trying to sell their cheapest products in emerging markets.

Innovation 14

Innovation Glocalization Supply Chain Retail 14

Harvard Business Review

JULY 23, 2013

Asked about the video, Egyptians uniformly identified it as a local production — a combination of an ad, a pop song, a documentary and an accurate social commentary on post-revolution Egypt. This spring, when I spent 10 days working in Cairo, the catchy song was still on everyone''s lips.

Brand 8

Brand Globalization Advertising Storytelling 8