Leading Blog

DECEMBER 12, 2022

Tim Eisenmann is a professor at Harvard Business School, where he’s led The Entrepreneurial Manager , a required course for all of their MBAs. While he taught students how to build winning startups, he felt he wasn't giving them the full picture if he couldn’t identify why so many were failing. So, he set out to find out. False Starts.

Early Adopters 204

Early Adopters Entrepreneur Mass Marketing Marketing 204

Leading Blog

MARCH 3, 2015

Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first mass market personal computer. Self-made billionaires effectively operate in a world of dualities—they seamlessly hold on to multiple ideas, multiple perspectives, and multiple scales. Management' Patient Urgency.

Mass Marketing 150

Mass Marketing Follow-up Maturity Operations 150

Terry Starbucker

JULY 19, 2015

Today’s story is about how I found my leadership secret weapon – an operational metric that could play a key role in our march to greatness, and provide a critical link between great customer service and profit. Our competitors offered more channels at a very competitive price, and were able to mass market.

Leadership 150

Leadership Metrics Price Mass Marketing 150

CO2

JANUARY 2, 2011

The Empathy Map by XPLANE Design : How to build a business model around customer insights. Showing you how you can shift your perspective. Process : This business model design has 5 phases; Mobilize, Understand, Design, Implement and Manage. They look at 9 Building Blocks that form the business canvas.

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

AUGUST 8, 2011

This innovation came to market in 1964 and quickly became a smash success, setting the standard for the industry and greatly expanding computer use around the globe. Never settling, IBM management charged a taskforce with developing a personal computer to compete in the young, growing market for smaller, more versatile machines.

Customer Intimacy 14

Customer Intimacy How To Mass Marketing System 14

Harvard Business Review

DECEMBER 30, 2016

One applications outsourcing team, for example, proposed a clever UX tweak to help optimize a global fulfillment process their company managed for its biggest client. That is, the applications outsourcing team revisited, rethought, and road-mapped how to best turn a valued internal process into a viable business platform.

Process 9

Process Competitive Advantage Outsourcing Supply Chain 9

Harvard Business Review

FEBRUARY 14, 2012

Facebook, KickStarter, Kiva, Twitter, and other companies thriving in the social era are operating by the rules of the Social Era. Most organizations operating today started when companies needed more operating capital. Many organizations still operate by Porter's Value Chain model , where Z follows Y, which follows X.

Banking 15

Banking Business Model Supply Chain Mass Marketing 15