CO2

JANUARY 2, 2011

Technology and its role in travel 2.0 B usiness Model Generation caught my eye in a book store in December – It is rare I find myself in book stores anymore given how many books are sent to me as a blogger and my preference in reading on Kindle or IPad. Pulse Meme Feed What Is Your Brand Against?

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

MAY 25, 2018

The term “frictionless commerce” is widely used to describe how digital technologies are blending product purchases seamlessly into consumers’ daily lives. To begin, even the most capable and sophisticated marketing organizations will need to fundamentally change their mission and shape. Image Source/Getty Images.

Disintermediation 8

Disintermediation Mass Marketing Retail Brand 8

Harvard Business Review

DECEMBER 30, 2016

Consequently, that applications outsourcer can now go beyond customer satisfaction to influence the developer side of the process-turned-platform. Similarly, organizations that manage marketing more as a platform than a process identify, segment, and service their customers dramatically differently than those that don’t.

Process 12

Process Competitive Advantage Outsourcing Supply Chain 12

Harvard Business Review

OCTOBER 5, 2011

Today it's rare to find a CEO who won't acknowledge the impact digital technology is having on their business. The purchasing habits and attitudes of today's teenagers and twenty-somethings are completely different from those exhibited by today's mass market. This post is part of the HBR Insight Center Growing the Top Line.

Engineering 12

Engineering Forrester Software Mass Marketing 12

Harvard Business Review

DECEMBER 17, 2012

They knew digital photography was the future and invested heavily in hybrid technology in the hope of managing the transition from physical photo printing. Unfortunately, however, customers for firms serving the mass market, by definition, have largely of middle-of-the-road needs. It didn't work. This is a pattern for Apple.

Christensen 8

Christensen Disruptive Innovation Mass Marketing Wireless 8

Harvard Business Review

FEBRUARY 14, 2012

It's not to create more jargon, it's to emphasize a point: that social is more than the stuff the marketing team deals with. Fifteen years ago, The Cluetrain Manifesto taught us that markets are conversations and that was a great starting point. Mass markets were a convenient fiction created by mass media.

Banking 16

Banking Business Model Supply Chain Mass Marketing 16

Harvard Business Review

NOVEMBER 30, 2016

Most are accompanied by other restrictions, such as taxes and smoking bans in the case of cigarettes, which means it is difficult to disentangle the effects of warnings from other factors that influence behavior. Second, keep in mind that when orchestrated correctly, warnings influence producers as well as consumers. A 2003 U.S.

Chemicals 8

Chemicals Mass Marketing System Policies 8