Leading Blog

DECEMBER 12, 2022

Tim Eisenmann is a professor at Harvard Business School, where he’s led The Entrepreneurial Manager , a required course for all of their MBAs. Marketing: How much to spend on marketing. . But they are more likely to boost the odds of failure by creating yet one more serious problem for management to deal with.

Early Adopters 204

Early Adopters Entrepreneur Mass Marketing Marketing 204

CO2

JANUARY 2, 2011

Process : This business model design has 5 phases; Mobilize, Understand, Design, Implement and Manage. Gary Cohen grew the company from two people to 2,200 employees Currently, he is Managing Partner of CO2 Partners, LCC, operating as an executive coach and consultant. They look at 9 Building Blocks that form the business canvas.

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

AUGUST 8, 2011

At its 100-year milestone, IBM shows us what it takes to outlast depression, war, and intense competition in order to remain a market leader in the midst of ongoing technological innovation. Sold heavily by IBM's famous sales force, the company's product created the first truly mass market for the personal computer.

Customer Intimacy 14

Customer Intimacy How To Mass Marketing System 14

Harvard Business Review

DECEMBER 17, 2012

Recent corporate history is littered with successful established firms who failed to manage disruptive innovation even with full knowledge that it was coming. They knew digital photography was the future and invested heavily in hybrid technology in the hope of managing the transition from physical photo printing. It didn't work.

Christensen 8

Christensen Disruptive Innovation Mass Marketing Wireless 8

Harvard Business Review

JUNE 15, 2017

1 — Consistent Leadership Over Time Matters in This Market. Large American companies have complicated structures that often require international leaders to have regular face-to-face interaction at headquarters; this can take away from being in close touch with the Indian market. Understanding it takes time and focus.

CEO 10

CEO Long-term Short-term Mass Marketing 10

Harvard Business Review

JUNE 7, 2013

Its approach was the first to align the key actors in the ecosystem in a way that addressed the critical shortcomings — range, resale value, grid capacity — that undermine the electric car as a mass-market proposition. Note to Tesla owners: you are not the mass market). It declared bankruptcy on May 26.

Mass Marketing 8

Mass Marketing Transportation Depreciation Short-term 8