Leadership Marketing Software Time to Market 
Engaging Leader
SEPTEMBER 15, 2014
The new book The Innovator''s Method: Bringing the Lean Start-up into Your Organization, by Nathan Furr and Jeff Dyer, is a leader’s guide to validating new ideas, refining them, and bringing them to market. It presents a method for leveraging a set of tools emerging from lean start-up, design thinking, and agile software development.
Harvard Business Review
JANUARY 29, 2015
This means that many organizations and their leaders are running as fast as they can to quickly build their software capabilities. How can these companies overcome the inevitable leadership, organizational, and cultural challenges involved? Would the traditional host organization reject the new software center as an alien entity?
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Harvard Business Review
JUNE 19, 2017
If software has eaten the world, then agile has eaten the software world. For example, a Google search for “agile software development” returns over 14 million results. Agile espouses short cycles, regular reflection, and course correction based on evidence collected during the software production process.
Harvard Business Review
DECEMBER 19, 2016
. “If you went to bed last night as an industrial company,” Immelt observed, “you are going to wake up this morning as a software and data analytics company.” Pursuing cost leadership versus differentiating for value. Leadership is changing — fast. Manage costs — or add value? Insight Center.
Harvard Business Review
JUNE 17, 2015
This seems to be a key question on the minds of not just marketers, but company strategists these days. This intensive customer focus has increased as technology-enabled transparency and online social media accelerate an inexorable flow of market power downstream from suppliers to customers. How well do you know your customers?
Harvard Business Review
AUGUST 9, 2013
However, the new handset, its software, and the available applications all failed to excite critics and customers. Disruptive innovations begin at the low-margin, high commodity end of the stack and move upward over time, and IT is most likely not going to be an exception. billion in revenues. The Building Blocks of Successful IT.
Harvard Business Review
AUGUST 26, 2013
Cloud-based services are also now being bought directly by functions like HR and marketing, resulting in IT losing its control over technology purchase within the organization. It requires strong leadership from all senior IT executives, as well as new business acumen. They drive innovation and speed up time to market.
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