Women on Business

SEPTEMBER 9, 2011

The post office is nearly bankrupt, the cost cutting is not working. We are in danger of losing a service that is vital to many small businesses. So while other business blogs are looking at this situation and wondering what went wrong, I’m asking “what can we learn?”

USP 160

USP Technology Morale System 160

N2Growth Blog

APRIL 25, 2010

The Costco experience isn’t what it used to be, US auto manufacturers continue to struggle, the banking industry has been crippled, and government agencies (pick one…USPS, IRS, DMV, etc.) Reward talent, innovation, loyalty, attitude, creativity, work ethic, contribution, and leadership ability…not tenure.

Loyalty 419

Loyalty Blog Brand Follow-up 419

In the CEO Afterlife

NOVEMBER 7, 2011

Leadership. One can argue that we have a case of a marketer hanging on to USPs (unique selling propositions) of the past. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Leadership. In the CEO Afterlife. Main menu Home. This Bud’s Not for Me. That’s right. Search My Site.

CEO 239

CEO Comparison USP Brand 239

Rich Gee Group

JANUARY 5, 2011

I meet clients in-person to go over their strategy for 2011 instead of dragging them down to my office. At the same time such shops have to understand they might have the best brew on planet, but it is not the USP for them. Their staff is always polite, engaging, and sometimes even fun to interact with. What does this mean to you?

USP 296

USP Licensing Media Industry 296

Strategy Driven

JUNE 15, 2016

What is your view on the USP that would enable this product line to leapfrog the competition? Goode is accountable for the commercial, channel, product and marketing strategy for Sage One worldwide. Here are some real examples of things I’ve heard. Guess who said what: The commute is long—how flexible are you to working from home?

USP 50

USP Diversity Learning-by-Doing Definition 50

Miles Anthony Smith

DECEMBER 10, 2018

Experience of working in that industry will give you a much greater understanding of the way that your chosen market works, and will help you identify potential customers, growth opportunities and marketing strategies. You also want to make sure you have your unique selling proposition (USP) ironed out.

Tips 95

Tips Learning-by-Doing Industry Long-term 95

In the CEO Afterlife

SEPTEMBER 25, 2015

There’s a host of reasons why great brands decay. High on the list is weak marketing, weak management, and weak strategic discipline. I could add a dozen more. I will say that the crux of the matter is the incessant pressure on management to maintain or rediscover corporate growth.

Brand 100

Brand Competitive Advantage Fashion Price 100