Rich Gee Group

MAY 3, 2022

Chan Kim and Renée Mauborgne, professors at INSEAD. McDonald’s is in a fiercely competitive fast-food industry with aggressive discounts, new product variations, and high-profile commercials. With the iPod in 2001 and iPhone in 2007, they didn’t just create a successful product, they created a new category of product.

Blue Ocean Strategy 195

Blue Ocean Strategy Tools Strategy Mauborgne 195

Leading Blog

MAY 1, 2023

This book helps managers understand the postmodern worldview held by generation Z and younger millennials, how it influences their behaviour at work, and how they want to be led in the workplace. Mauborgne Blue Ocean Strategy forever changed how the world thinks about strategy. and global productivity will go up or down.

Blue Ocean Strategy 274

Blue Ocean Strategy Mauborgne Books Leadership 274

Leading Blog

SEPTEMBER 12, 2012

Second, there are some of the most influential tools from the field of strategy and management. Third, there are tools that I have found valuable in my work with some of the most successful organisations in the world."

Strategy 282

Strategy Books Balanced Scorecard Mauborgne 282

Harvard Business Review

MAY 21, 2012

Chan Kim and Renée Mauborgne of INSEAD have written a whole book about Blue Ocean Strategy as they call it, in which successful companies innovate their value propositions to attract customers who have never engaged with their type of product or service before. It refocused management attention and resources on housewives.

Marketing 9

Marketing Blue Ocean Strategy Mauborgne Early Adopters 9

Harvard Business Review

OCTOBER 4, 2013

From Michael Porter to Costas Markides and through the Blue Oceans of Kim and Mauborgne, strategy scholars have been urging executives to distinguish their firm’s offerings and carve out a unique market position. McKinsey, of course, offers the most uncertain product of all: Strategy advice. Underestimate them at your peril.

McKinsey 13

McKinsey Mauborgne Competitive Advantage Porter 13

Harvard Business Review

SEPTEMBER 20, 2017

As families moved out to the suburbs, and interstate highways improved distribution and logistics, a single location focused on a particular product area made a lot of sense. To understand the shift, just walk into your nearest Apple store, where you will find a limited selection of products and no cash registers.

Retail 9

Retail Blue Ocean Strategy Mauborgne Comparison 9

Harvard Business Review

MARCH 23, 2012

I didn't create any kind of ranking algorithm while making my choices, but did consider three basic criteria: Do the individual's ideas bring clarity to the quest of improving the predictability and productivity of innovation? After all, Lafley's bent is to manage innovation in a systematic, disciplined way. Peter Sims.

Innovation 15

Innovation Ries Mauborgne Open-book 15