Harvard Business Review

JULY 5, 2011

Technology companies signed up and supported them. Kenyan groups understand frugal engineering suitable for the local market and are carefully adapting mobile technologies with African flavors. This student mobility is an opportunity to accelerate technology diffusion to the developing world.

Market Penetration 9

Market Penetration Marketing Travel Hotels 9

Harvard Business Review

SEPTEMBER 9, 2015

Welch was convinced that the speed of globalization and technological innovation in the 21 st century would require companies to work very differently – with shorter decision cycles, more employee engagement, and stronger collaboration than had previously been required to compete. They agreed to put limits on how much could be changed.

Welch 8

Welch Supply Chain Consensus Engineering 8

Harvard Business Review

DECEMBER 21, 2011

With seemingly unbounded opportunity, salespeople work hard to build relationships and create a book of business that drives their future financial success and creates fast market penetration for the company. Leaders abandoned their plan to avoid losing top producers and their customers.

Company 13

Company Market Penetration Long-term Short-term 13

Harvard Business Review

MARCH 31, 2016

For years Apple’s market penetration hung in the single digits. Think of it this way: To host a successful event you must plan carefully, invite the right people, have the right food, and manage competition with the party next door. It had the world’s first and best compact disc players.

Participative 8

Participative Software Market Penetration Marketing 8

Harvard Business Review

JULY 8, 2013

Their market penetration has probably peaked , as younger consumers (among them many of my colleagues at HBR) increasingly opt for cheaper workarounds via their Internet connections. Customers Strategy Technology' If that''s right, the cable operators will only get more aggressive about this as the years go by.

Market Penetration 8

Market Penetration Industry Telecommunications Strategy 8

Harvard Business Review

SEPTEMBER 3, 2012

According to the theory of the diffusion of innovations — an attempt to understand how, why and at what rate ideas and technology spread throughout cultures — diffusion or adoption is relatively slow at the outset until a tipping point is reached. Saturation is reached at 90%+.

Learning Curve 8

Learning Curve Market Penetration Disruptive Innovation Kaplan 8