Strategy Driven
FEBRUARY 15, 2021
Use a list format to present your marketing aims, mission statement, objectives, strategies and action plan. Video conferences are great for having a personal face-to-face meeting without the added travel cost. Employees and investors are unlikely to read your business plan if it’s long-winded and tedious.
The Practical Leader
JUNE 14, 2023
Many travelling companions fall behind, drop out, or cut across to the much easier program route. Many put those good intentions into mission statements, strategic plans, training, and rebranding. It’s the well-traveled road to disengaged frontline servers and unhappy customers. In several places, they almost merge.
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Marshall Goldsmith
JULY 18, 2011
One commented that "he travels through life, constantly observing. o Find your own market niche In the same way that successful entrepreneurs provide innovative solutions to market opportunities, you can work to develop a special competency that differentiates you from everyone else. He doesn't just observe - he acts!
Strategy Driven
SEPTEMBER 10, 2012
I’m traveling to Warsaw, Poland, next month to deliver two public seminars. Tasteless, forgettable mission statements don’t have the force of attracting strong customers. A company needs TWO mission statements: One for the company and one for its salespeople. Should they be blamed for sales losses and errors?
Marshall Goldsmith
JANUARY 18, 2016
One commented that “he travels through life, constantly observing. Find your own market niche. In the same way that successful entrepreneurs provide innovative solutions to market opportunities, you can work to develop a special competency that differentiates you from everyone else. He doesn’t just observe – he acts!
Miles Anthony Smith
MAY 2, 2018
Matt Sweetwood, branding expert, defines personal branding as: " Personal branding is the practice of people marketing themselves and their careers as brands -- the ongoing process of establishing a prescribed image or impression in the mind of others about an individual." Lastly, he's done an incredible job marketing himself.
Harvard Business Review
MARCH 2, 2015
In fact, her love of the city’s mingled cultures and vibrant local businesses was one of the things that had inspired her to cofound Unamano, now a world-renowned nonprofit that supported entrepreneurship in emerging markets. Unamano’s mission was to help entrepreneurs in emerging markets—not in the United States.
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