Remove Marketing Remove Network Organization Remove Productivity Remove Technology
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To Change Your Strategy, First Change How You Think

Harvard Business Review

Therefore his mental model was not how to gain market share from other airlines, but how to create a completely new market for air travel. According to research by one of us (Barry), technology- and network-based business models are more profitable, enable faster growth, and are more rewarded in the marketplace.

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Putting Facebook in Perspective

Harvard Business Review

These new technologies allow anyone to connect to anyone and everyone, at any time — and there are already signs that the relationships we have with ourselves, with each other, and with our institutions are changing in response. It's why the CEO of Saatchi and Saatchi recently declared that "Marketing is dead."

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The Metamorphosis of the CIO

Harvard Business Review

Originally, business consisted of neighbors exchanging the products of their labors, dedicated craftsmen travelling from town to town, and localized general stores. Originally, business consisted of neighbors exchanging the products of their labors, dedicated craftsmen travelling from town to town, and localized general stores.

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On a Consumer Watershed

Marshall Goldsmith

Over the past several years a major shift in customer behavior has reshaped the nature of many markets and is leading to profound changes in how companies attempt to serve those markets. More and more business customers have quit buying stand-alone products and have started buying integrated solutions.

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The Reinvention of NASA

Harvard Business Review

Over the past few decades, not only has NASA delivered crucial technologies for society, such as water filtration systems, satellite-based search-and-rescue, and UV coating on eyeglasses, it has also evolved its dominant logic and business model. Competing nations have also been expanding their space exploration efforts. Adapting to change.

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Get Started with Big Data: Tie Strategy to Performance

Harvard Business Review

In the case of a retailer we studied, data and analytics were part of a difficult battle for market share. This information on product returns, warranties, and customer complaints contained a wealth of information on consumer habits and preferences. Ignore Costly Market Data and Rely on Google Instead? BIG DATA INSIGHT CENTER.

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Value-Based Health Care Is Inevitable and That’s Good

Harvard Business Review

Whether providers like it or not, health care is evolving from a proficiency-based art to a data-driven science, from freelance physicians to hospital-employed physicians, from one-size-fits-all community hospitals to vast hospital networks organized around centers of excellence. Each step in this process leads to another.