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Online Retailers Should Care More About the Post-Purchase Experience

Harvard Business Review

In 2005 A.G. Lafley, who at the time was CEO of the world’s largest advertiser, Procter & Gamble, introduced a marketing concept he called “the moment of truth” for building brand loyalty. Every step of the way, Sephora is trying to improve the customer experience and maximize loyalty.

Retail 10
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The Question with AI Isn’t Whether We’ll Lose Our Jobs — It’s How Much We’ll Get Paid

Harvard Business Review

The basic fact is that technology eliminates jobs, not work. — National Commission on Technology, Automation and Economic Progress, Technology and the American Economy, Volume 1, February 1966, pg. in 2005 to 15.8% Humans have always shifted away from work suitable for machines and to other jobs.

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The Comprehensive Business Case for Sustainability

Harvard Business Review

Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. In 2005, they launched a U.S. Wal-Mart, for example, aimed to double fleet efficiency between 2005 and 2015 through better routing, truck loading, driver training, and advanced technologies.

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Followership : Blog | Executive Coaching | CO2 Partners

CO2

Although most people do not have the personal magnetism of an Oussama Bin-Laden or a Martin Luther King, there is a subset of people who can engender a strong sense of loyalty in others. Trust is a common factor in the cost-benefits analysis, compliance with authority, or loyalty to leaders hypotheses.

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Drive Engagement and Retention Using Social Platforms

Harvard Business Review

In 2005, having witnessed the advent of social media, my colleagues and I saw a new way to support the connections and self-management skills that course cultivates. Regardless of your technology framework, don't make the tool or the interaction overly complex or artificial. A simple blog might do. HBR Insight Center.

Media 8
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The Importance of Working with Suppliers Over the Long Term

Deming Institute

Move toward a single supplier for any one item, on a long-term relationship of loyalty and trust. I wrote about this on my personal blog in 2005, Ford and Managing the Supplier Relationship. A supplier will show its best new technology to the automaker that treats them best. Instead, minimize total cost. Point 4 in W.

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Expanding the Reach of Primary Care in Developing Countries

Harvard Business Review

While advances in health care in the developed world often emphasize new technologies, in developing lower- and middle-income countries simply expanding the reach of basic primary care services is crucial to improving health. North Star Alliance is a strong example in SubSaharan Africa.