In the CEO Afterlife

OCTOBER 11, 2011

by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. So, why shouldn’t marketing investments in brand equity require the same accountability?

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Brand CEO P&L Brand Management 253

Women on Business

DECEMBER 24, 2010

This is a change from the 2010 law which based taxation of inherited assets on their original cost basis, instead of their current fair market value. However, since the new tax changes are only in effect from January 1, 2010 until December 31, 2012, we may face another estate tax controversy down the road. The Bush law did allow a $1.3

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Press Release Discount PR Magazine 202

Rapid BI

NOVEMBER 29, 2012

This usually involves placing an advertisement somewhere, having a number of people apply, short listing, interviewing and then offering the best or most suitable person. As the economy is tough, it is very much an employers market. On a professional forum for Human Resources managers recently, this topic has had some great debate.

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Brand Organization Letter Case Study 46

Harvard Business Review

APRIL 7, 2016

Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. According to the Society for Human Resource Management (SHRM), late 2015 was the most difficult hiring period in four years. ” message and think, Hey, maybe it’s time for a change.

Marketing 8

Marketing Strategy Hammer Media 8

Harvard Business Review

JULY 27, 2011

We stand today on July 27, one year away from the Opening Ceremony of the London 2012 Olympic Games. Since the British broadcaster does not run advertising, London could not bundle this in to sweeten the deals for possible Olympic sponsors. Despite this, the 2012 Oympic Games has become a critical component for it.

Supply Chain 10

Supply Chain Tourism Banking Budgeting 10

In the CEO Afterlife

APRIL 26, 2012

(First published in Forbes.com, April 20, 2012) Two years have now passed since the explosion at BP ’s deep-water rig in the Gulf of Mexico. The available avenues are advertising, the press, and social media. BP’s talk about caring for the environment was for naught, as its actions failed to match its message.

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Press Release Reputation Tourism Advertising 131

Harvard Business Review

OCTOBER 27, 2015

In most companies, marketers are in charge of assessing the competition. Because of this, close to 60 percent of all competitive intelligence professionals report to marketing. Yet the majority of marketers fail to use their competition analysts strategically, instead using them to gather more “recon” data.

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Marketing Competitive Intelligence Porter How To 8