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Why Great Brands Lose Their Way

In the CEO Afterlife

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. This top management ethic is essential to brand resilience. The ramification is clutter, the arch enemy of brand identity.

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Know Your History, Purpose and Direction

CoachStation

If you have not had the opportunity to view or read any of Simon Sinek’s material regarding marketing and to ‘ Start with Why ‘, I highly recommend you spend a few minutes doing so. Sounds simple, but what Sinek found is that most companies do their marketing backwards. in 2010 and started full time work in the business in 2012.

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Dave Ulrich on calculating the market value of leadership: An interview by Bob Morris

First Friday Book Synopsis

He has been ranked as the #1 management guru by Business Week, profiled by Fast Company as… Read More Dave Ulrich on calculating the market value of leadership: An interview by Bob Morris.

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Glamorous Celebrity Deaths and Minimal Taxes in 2010 :: Women on.

Women on Business

This is a change from the 2010 law which based taxation of inherited assets on their original cost basis, instead of their current fair market value. However, since the new tax changes are only in effect from January 1, 2010 until December 31, 2012, we may face another estate tax controversy down the road. The Bush law did allow a $1.3

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What Employers Want from the Long-Term Unemployed

Harvard Business Review

With hundreds of applications submitted for a single open position, it's indicative of a fiercely competitive labor market. New research from CareerBuilder found that 85 percent of hiring managers and human resource managers are more understanding of employment gaps now than they were pre-recession.

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Building a Software Start-Up Inside GE

Harvard Business Review

GE started on one floor of a large office building in 2012 and has grown to take over all five floors. Melody Ivory , a User Experience Product Manager, told me, “I was about employee number 30 in February 2012. By June of 2012 we were close to 100. And the market for software talent was hot hot hot.

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A Couple Reasons to Smile About

Women on Business

These tax rates will remain in effect through 2012. Extends the repeal of phase-outs of personal deductions and limits on itemized deductions for higher income taxpayers through 2012. Extends certain middle class incentives and credits such as the Earned Income Credit and Coverdell Education Savings credit.