Remove 2014 Remove Film Remove Innovation Remove Marketing
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Open Spaces, Open Minds

LDRLB

Yet for some innovation tasks, being in the same room is the best solution. Toyota uses the big open room as a way of bringing together large diverse groups to focus on creating innovative improvements to products. They know that space influences ability to innovate. Encourage home working and they may never return.

Open-book 126
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James Bond, Dunder Mifflin, and the Future of Product Placement

Harvard Business Review

An obvious solution is product placement, a company paying for its product to be featured prominently in a film or television program as a form of advertising. product placement market grew by 12.8% in 2014, to over $6 billion, and is set to reach over $11 billion by 2019. This leaves marketers scratching their heads.

Bond 8
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The Brand Benefits of Places Like the Guinness Storehouse

Harvard Business Review

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. The New Tools of Marketing.

Brand 8
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The Big Picture of Business – Communications Reflect Your Strategy

Strategy Driven

This resurgence in photography comes after a conversion of the industry from film to digital. The same fate had fallen the electronics industry, whose innovator (the Thomas Edison Electric Company) fell behind others in leading the trends and usage. Copyright 2007-2014 by StrategyDriven Enterprises, LLC. About the Author.

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What Happened When Linkin Park Asked Harvard for Help with Its Business Model

Harvard Business Review

Here at Machine Shop , the wholly owned innovation company of the alternative rock band Linkin Park, we identified the need to think differently years ago. For more than a decade, Linkin Park and Machine Shop enjoyed success and continued to innovate. Photo by Lorenzo Errico. Enter Harvard Business School.

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The Tech Trends You Can’t Ignore in 2015

Harvard Business Review

It analyzes consumer behavior, microeconomic trends, government policies, market forces, and emerging research within the context of our continually-evolving tech and digital media ecosystem. Smart virtual personal assistants: SVPAs started entering the market in 2013. It would even display a preview for you to watch.

Trends 8