Michael Lee Stallard

NOVEMBER 6, 2014

To mark the 10-year anniversary of Frogs for the Cure, the 2014 music video featured Josh Groban’s recording of “Brave” and included scenes shot on TCU’s campus, as well as in New York City, Washington, D.C., For example, if they need marketing help, send a team of marketing experts from your organization.

Video 304

Video Self-aware Team Building Energy 304

Great Leadership By Dan

JUNE 19, 2014

Rather than bargaining over film distribution agreements and intellectual property, they combined their imaginations to design an ecosystem of creativity. He owned the American market (some 60 million at the time), but his dreams were bigger: the entire British Empire (about 400 million). And one man stood in his way.

P&L 252

P&L Telecommunications Chemicals Film 252

LDRLB

MARCH 24, 2014

In Hollywood, film industry people are using online games, Xbox live, and Second Life, as an electronic space to throw ideas around. People need the freedom to leave the office to find our own places in coffee shops and street markets. The Innovation Book will be available for pre-orders in May 2014. Places to stop and chat.

Open-book 126

Open-book Organizational Behavior Innovation Creativity 126

Strategy Driven

AUGUST 4, 2014

Questions from salespeople: Jeffrey, As you suggest, my company is going to start filming client video testimonials. Copyright 2007-2014 by StrategyDriven Enterprises, LLC. Marketing & Sales business management business sales buy gitomer buygitomer Jeffrey Gitomer marketing and sales strategydriven'

Retail 67

Retail Price Customer Loyalty Learning-by-Doing 67

Harvard Business Review

AUGUST 21, 2014

Marketers are getting increasingly sophisticated at tapping into those strong emotions, and they don’t need a full-length feature film to do it. So how do marketers go from 0 to tears in 30 seconds? The difference between any particularly emotional story and a good marketing story is that a marketing story has a purpose.

Marketing 13

Marketing Storytelling Brand Supply Chain 13

Harvard Business Review

JUNE 23, 2016

An obvious solution is product placement, a company paying for its product to be featured prominently in a film or television program as a form of advertising. product placement market grew by 12.8% in 2014, to over $6 billion, and is set to reach over $11 billion by 2019. This leaves marketers scratching their heads.

Bond 8

Bond Productivity Products Advertising 8

Harvard Business Review

SEPTEMBER 17, 2018

Take Coca-Cola’s 2014 “Share a Coke”campaign. Star Wars fans are notorious for their psychological ownership of a film franchise they know intimately. Encouraging “investment of self” Businesses should strive to make products customizable.

Productivity 10

Productivity Products Reis Film 10