Lead Change Blog
DECEMBER 7, 2015
Welcome to the December 2015 edition of the Leadership Development Carnival! David shares, “Debra Jason gives us the Eight Secrets for Succeeding in Business along with amazing practical advice that let you grow your business today in her book Millionaire Marketing On a Shoestring Budget. Let’s Get Started.
David A Fields
NOVEMBER 3, 2015
For 2015, this same organization sent out another invitation for nominees, but this time they included a $99 “application fee.” When I am included in their list they send a press release and include me in their monthly magazine. Plus, I can tout the award in my email signature, website and newsletter.
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Harvard Business Review
MARCH 2, 2015
In 2012, Congress gave the FAA until 2015 to develop rules for military, commercial, and privately-owned drones to operate in U.S. Well, 2015 has now arrived, and earlier this month, investors, entrepreneurs, and other drone supporters gave two cheers when the agency at last released a draft of its proposed regulations. .
Harvard Business Review
JUNE 9, 2016
To examine how corporations handle allegations of CEO misbehavior, we conducted an extensive review of news media between 2000 and 2015. Among the companies in our sample, share prices declined by a market-adjusted 3.1% (1.1% In 84% of cases, the company issued a press release or formal statement on the matter.
Harvard Business Review
JUNE 17, 2016
An Apple press release claimed the new service would “transform mobile payments.” They need density—what’s known as a “thick market” in trading financial assets—more than just scale. Once it had a thick market there it moved on to other cities, and eventually other verticals.
Harvard Business Review
OCTOBER 27, 2015
In most companies, marketers are in charge of assessing the competition. Because of this, close to 60 percent of all competitive intelligence professionals report to marketing. Yet the majority of marketers fail to use their competition analysts strategically, instead using them to gather more “recon” data.
Harvard Business Review
APRIL 16, 2015
When it comes to choosing media to support a new product launch, consider the target market. Meerkat, which was the darling of SXSW 2015, allows people to experience anything virtually through live video streaming on their smartphones. Marketing' Seniors, Boomers and GenXers still like to curl up with a magazine.
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