Remove Advertising Remove Attrition Remove Development Remove Management
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“I Quit”: Why Employees Quit and How to Retain Them

HR Digest

At some point or another, all managers have asked themselves, Did the employee leave because I’m a bad boss? A high attrition rate is a costly challenge for any business. If you pay attention to these reasons why employees quit, you’ll reduce high attrition and retain highly valuable staffers. Why Employees Quit.

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The Right Way to Cut Costs

HR Digest

As HR leaders, managing budgets and finding ways to cut costs without compromising employee satisfaction and productivity can be a daunting task. By implementing these strategies, you can effectively manage your budget while maintaining a high-performing and satisfied workforce.

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The New Psychology of Business Models

Ask Atma

Management 3.0 – a psychological shift. You have a great business idea but you are not sure how to develop it. In my management 3.0 model, startups will have more success if they adopt lean and agile business development principles, where failing fast is the premium strategy and the lean business model reigns supreme.

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Why Companies Are Advertising Their Master Brand

Harvard Business Review

Instead of promoting, for example, Hershey’s Syrup, chocolate bars, and Hershey’s kisses separately, the company is running an advertising campaign that unites all Hershey branded treats in a single commercial, emphasizing the corporate brand name over individual product lines. Customer retention. Brand equity.

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Pin Down Your Customer Intelligence Objectives

Harvard Business Review

What I did, therefore, for the telecom team was to draw up a quick list of capabilities an organization might choose to develop in the customer intelligence domain. Social networks-based offer and attrition models. Accurate attribution analysis for online advertising. Online sentiment analysis for social media. Video analytics.

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An Emotional Connection Matters More than Customer Satisfaction

Harvard Business Review

By applying sophisticated big data analytical techniques, we have developed a method for optimizing the customer experience investments that directly drive increased emotional connection and, thereby, greater customer value and financial returns.

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Big Data Hype (and Reality)

Harvard Business Review

Famously, five years ago, the company launched a competition to improve on the Cinematch algorithm it had developed over many years. It took about three years before the BellKor's Pragmatic Chaos team managed to win the prize with a score of 0.8567 RMSE. Customer attrition. Web advertising response. See the chart.).