Advertising Business Model Operations Transportation 
Strategy Driven
APRIL 23, 2019
To run a successful business, you also need to get to grips with marketing strategy, techniques and advertising standards you need to comply with. A big decision you’ll be faced with early on is the choice between starting a car dealership franchise or your own independent used car business. Finance Your Business.
Harvard Business Review
APRIL 12, 2016
” It’s relevant when we come to describing business models and their likely impact. There are many different makes and models on the market. On the other hand, were it not already invented, plane travel would be classed as a new form of transport, compared to driving along the highway.
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Harvard Business Review
JULY 26, 2018
On March 25 mighty Uber bowed out of Southeast Asia by selling its operation in several countries to local rival Grab. In 2016 the company sold its China operation to Didi Chuxing because of the fierce competitiveness of the local player. A year later, Uber admitted defeat in another region, selling its operation in Russia to Yandex.
Harvard Business Review
MAY 29, 2018
” But if you are the Ford Motor Company and face the prospect of investing billions in new technology while your century-old business model is overturned, you might first have a few questions. Using the Chariot phone app, riders could sign up for existing routes and also propose new ones under a crowdsourcing model.
Harvard Business Review
JUNE 12, 2018
Telecom operators often provide the backbone communication networks required to run systems and applications. In other cases, smart city projects present opportunities to generate advertising revenue and branding. Digital natives such as Didi and Uber are operating customer-facing mobility platforms in cities around the world.
Harvard Business Review
FEBRUARY 6, 2014
What sounded on the surface like a noble effort to show the company’s concern for women, however, failed to square with the chain’s long-standing advertising strategy of appealing to young men by portraying scantily-clad females suggestively eating its products. A few years ago the West Coast hamburger chain Carl’s Jr.
Harvard Business Review
JANUARY 29, 2018
For the latter, we measured incumbents’ operational efficiency, commitment to innovation, and defenses against attack. But companies in this state often face increasing pressure to improve efficiency and reduce operating costs in their legacy businesses, and this pressure attracts opportunistic disruptors.
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