Eric Jacobson

JUNE 8, 2017

Paul Hellman answers these questions and gives you 100 fast and actionable tactics to make your eights seconds meaningful. When you get a question, step forward toward the audience. It's all in his new book, You've Got 00:00:08 Seconds. He teaches you three key ingredients: Focus : How to say less with more meaning.

Storytelling 50

Storytelling Tactics Reputation Audience 50

Strategy Driven

MARCH 2, 2024

It has been a core promotional business tactic for close to two decades. As for getting it right with social media, there’s one tactic that has emerged as a powerful weapon: influencer marketing. Audiences today are savvy, where they can easily distinguish between genuine endorsements and forced promotions.

Influence 91

Influence Media Marketing Strategy 91

Strategy Driven

NOVEMBER 17, 2010

Some knowledge transfer methods to consider are mentoring, social networks, Communities of Practice, After Action Reviews, and storytelling programs. From this point on, it is critical that you follow the needs of your audience. Regularly ask yourself these questions: Who will receive the knowledge? What are their preferences?

How To 62

How To Tacit Knowledge Mentor Intellectual Capital 62

Harvard Business Review

SEPTEMBER 23, 2013

Marketing execs then end up “re-launching” their own brands to new audiences on a loop in a struggle to make up for lost time. When you tap into something that your audience can relate to, you’re tapping into something cultural. These are admittedly scrappy tactics and taken alone, don’t make a cogent, annual marketing strategy.

Brand 8

Brand Storytelling Advertising Budgeting 8

Miles Anthony Smith

NOVEMBER 7, 2019

According to Forbes , “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” It grows sales.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

JUNE 12, 2018

For example, Whole Foods developed geo-fences around its stores, as well as its competitors’ stores, to target relevant audiences and achieved a post-click conversion rate that was three times higher than the national average. It measures both promotional tactics and audience characteristics of targeted audiences who have opted in.

Short-term 8

Short-term Brand Long-term Media 8

Harvard Business Review

AUGUST 22, 2011

These reinforcing messages need to come in a variety of tactics, channels, and experiences and I've highlighted some approaches below. Use storytelling as much as possible to bring humanity to the company and to help employees understand the relevance of your strategy and real-life examples of progress and shortfalls against it.

Strategy 15

Strategy Education Content Storytelling 15

Harvard Business Review

JULY 1, 2014

Brand publishing allows companies to react in real time, provide increased transparency, and create a strong brand identity at a fraction of the price of traditional marketing tactics, and in less time. Unexpected brands like Equinox and Shutterstock use exclusive insight to give audiences useful and actionable content.

Content 8

Content Marketing Brand Public Relations 8

Harvard Business Review

MARCH 29, 2016

And because not everyone is dealing in extremes, these tactics can also help those who may not have a bad reputation but suffer from a misdirected, misunderstood, or outdated employer brand. Speak to your audience (like a human ). The storytelling must come from the top. Consider SAP. Get executive buy-in.

Reputation 8

Reputation Company Cost RACI 8

Harvard Business Review

JULY 17, 2013

That''s because the audience most addicted to these social channels — Millennials — expect brands to live in the same world they live in, speaking the same language about the same issues they care about, find humorous, or strike an emotional chord. In other words, stop acting like a marketer. Act like a friend.

Marketing 8

Marketing How To Brand Storytelling 8

Harvard Business Review

JULY 28, 2014

In response, capturing the right data has become the key capability in finding and engaging audiences. They orchestrate content marketing tactics that situate their brands at the moments that matter to their audiences. Shelve the commercial pitch in favor of authentic storytelling. Tami Cannizzaro is a brand storyteller.

Storytelling 8

Storytelling Brand Audience Marketing 8