B2B B2C Skills Technology 
Strategy Driven
SEPTEMBER 22, 2020
B2B (business to business) online sales in 2018 were almost 4 times higher than e-retail. The gross merchandise volume (GMV) of B2B e-commerce in 2018 amounted to US$ 10.6 It’s a huge market when we take B2B and B2C online sales together. The Skill-Set An SEM Expert Must Have. Technical Skills.
Harvard Business Review
OCTOBER 30, 2014
Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones. Create a technology engine that powers the front lines. Caesars has taken that point of view to heart.
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Harvard Business Review
DECEMBER 12, 2012
A number of companies, B2C and B2B alike, now realize the potential benefits of monitoring conversation flows from social networks. There are several ways in which a company's actions and thinking need to change as it starts drawing on the knowledge embedded in social technologies. Add new talent to the team.
Harvard Business Review
OCTOBER 30, 2015
Digital technology and social media have offered the best of both worlds — the ability to reach, and engage, millions of people. The Content Marketing Institute reports that although the majority of B2B and B2C marketers have some kind of content marketing program, less than 40% find those efforts effective.
Harvard Business Review
OCTOBER 21, 2013
They’re envisioning well-designed, self-contained environments, tricked-out with the latest high-tech, high-touch technology. Bringing the skills development that customers should be investing in anyway right to their parking lots is the kind of value-adding service that helps lock in channel partners. .
Harvard Business Review
DECEMBER 13, 2017
These core competencies are the baseline for any PM and the best PMs hone these skills over years of defining, shipping, and iterating on products. In fact, it is taking these skills and personality traits and applying them to the right company that will ultimately guarantee success. Pricing and revenue modeling. Not necessarily.
Harvard Business Review
DECEMBER 23, 2016
If you want to see how mobile technology can disrupt the very basics of business models and habits established over hundreds if not thousands of years, look at what’s happening in India. By July 2016, virtually every Indian had a mobile telephone and access to text messaging, primarily using 2G technology.
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