The Horizons Tracker

JANUARY 6, 2021

Various hypotheses exist to explain why misinformation is so rampant, from government interference to cybercrime, but new research from the University of Toronto’s Rotman School of Management suggests the real culprit is somewhat closer to home. Banks were ripping them off, for example, or neighbors were being defrauded.

Banking 84

Banking Participative Audience Information 84

Harvard Business Review

AUGUST 8, 2014

Whether the worlds scariest outbreak of Ebola can be managed may come down to communications. In rural Ghana, folk media (puppetry, songs, proverbs, theater, and storytelling) has combatted HIV/AIDS, according to CARE International researchers. Here is why drama andstorytellingwork. Can they be convincing?

Power 9

Power Management Storytelling Crisis Management 9

Harvard Business Review

DECEMBER 11, 2012

If there is one piece of advice that might have saved Danske Bank from an explosion of negative publicity around its latest ad campaign, it might have gone something like this: "A new normal demands new standards.". And, in what must be bitter irony for the brand's managers, it just so happens to be the title of the ill-conceived ad itself.

Advertising 16

Advertising Banking Audience Media 16

Harvard Business Review

AUGUST 10, 2015

If you can build that kind of system as an enterprise, there is no reason to break the bank recruiting superstars or otherwise allow the top percentiles of your talent to walk away with “winner takes all” rewards. In our highly competitive economy, managers may be too easily seduced by the apparent advantages of automation.

Competitive Advantage 8

Competitive Advantage Storytelling Airlines Human Resources 8

Harvard Business Review

APRIL 29, 2013

Big data managed this way may well improve your retention numbers but not transform your company. On the management side, there is increasing evidence that co-creative processes involving consumers and other stakeholders can have a transformative effect on key processes such as new product development.

Analysis 8

Analysis Storytelling Brainstorming Telecommunications 8

Skip Prichard

MARCH 3, 2021

We view control over our time as more important than “lots of money in the bank” as a sign of success. The world isn’t going 100% towards raw and away from longer form storytelling or high production value content. But longer form storytelling still connects with us on an emotional level. We want greater self-sufficiency.

Brand 113

Brand Storytelling Trends Content 113

Harvard Business Review

APRIL 22, 2011

The microfinance industry has in just a few years gone from making headlines for the Nobel Peace Prize to stories about limited impact, allegedly abusive tactics, client suicides, government crackdowns, major lenders struggling with insolvency and the forcible removal of Mohammed Yunus as Managing Director of Grameen Bank.

Microfinance 15

Microfinance Entrepreneur Crisis Short-term 15