Harvard Business Review

JUNE 23, 2016

An obvious solution is product placement, a company paying for its product to be featured prominently in a film or television program as a form of advertising. Product placement can also lower audiences’ evaluations of the focal entertainment product (the film or the show), as recently demonstrated by Andre Marchand and colleagues.

Bond 8

Bond Productivity Products Advertising 8

Harvard Business Review

NOVEMBER 29, 2012

When employees identify common non-work related interests among each other and forge informal bonds, they will eventually start discussing work-related matters even outside of formal work hours. Enjoyment is well known to be a strong motivator of innovation.

Media 16

Media Consultative Restructuring Execution 16

Harvard Business Review

OCTOBER 20, 2015

People crave the kinds of meaningful moments, shared experiences and emotional bonds — or what I call “emotional souvenirs” — that brand homes can provide. They can permanently or temporarily showcase marketing campaigns and product innovations. The New Tools of Marketing. Sponsored by Percolate.

Brand 8

Brand Storytelling Trout Retail 8

Strategy Driven

DECEMBER 6, 2013

Our longtime client Smule, a leading iPhone app company and frequent innovative marketer, came to us with a simple proposition: “We want a video that will do a million views and introduce our product to 13- to 17-year-old girls.” When not creating a splash online, Mischievious Studios develops and produces Feature Films.

Marketing 50

Marketing Video Content Advertising 50

Harvard Business Review

JUNE 3, 2016

SFO’s facility, the 3,146-seat War Memorial Opera House, was funded by a voter-approved municipal bond in 1927. The project opened the eyes of Opera personnel to the power of experimentation, spurring “a new commitment to innovative thinking and creative brainstorming” as Shilvock put it.

Audience 8

Audience Brainstorming Project Class 8