article thumbnail

Weekly Round-Up: Future of the Comms Function, Internal Comms Tools for 2021, Why Vaccine Mandates are Good for Business, Bond with New Hires Remotely, Incentives to Get Employees Vaccinated

leaderCommunicator

This Week's Round-Up of Leadership and Communication Blogs: The Evolving Communication Function By Institute for Public Relations and PR News ( @InstituteForPR via @PRNews ) An interesting study taking a comprehensive look at the perceptions, roles, structures, and future of communication. Read more >>

PR 148
article thumbnail

Three Reasons the Euro Zone Deal Won't Work

Harvard Business Review

The latest Euro crisis summit was different from the 19 others that preceded it in one very important respect: The PR department of the EU played this one very well. And market participants were initially thrilled. Yields on sovereign bonds fell immediately following the deal's announcement. in one day, an unprecedented drop.

GDP 13
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

To Manage a Platform, Think of It as a Micromarket

Harvard Business Review

Whether we like it or not, markets are reshaping our lives. Make it a market, not just a marketplace. Market places are platforms where buyers can display and list their offerings, much like a bazaar. True markets are different. And that’s really the point of markets: efficiency gains for all.

article thumbnail

How Our Hotel Used Data to Make Our Laundry Service Glamorous

Harvard Business Review

The team designed a PR and social media campaign around her, raising the status and morale of the laundry staff. ” If we had simply set out to reduce customer complaints about laundry service, we would not have been able to recognize or act on the market opportunities presented by our guests’ love of fashion.

Hotels 8
article thumbnail

Send a Message to the Women in Your Company

Harvard Business Review

Frank Hauck, executive vice president of global marketing and customer quality, had expressed an interest in efforts to "make women feel connected to each other and to EMC," Corridan-Gregg recalls. A woman I know was there, and she picked it up, and she immediately bonded with it. So she took her idea for a book to him.

Company 12
article thumbnail

A Couple Reasons to Smile About

Women on Business

Besides tax-deferral, consider planning strategies that provide you with tax-free income in retirement, such as municipal bonds or Roth IRAs. In fact, now is an especially good time to consider tax diversification, especially in light of the 3.8%

article thumbnail

Former Skeptics Can Be Your Best Spokespeople

Harvard Business Review

An emotionally bonding, moving, and persuasive storyline. Eric Johnson, professor of marketing and codirector of the Center for Decision Sciences at Columbia Business School, says this principle is known as self-congruence , meaning people must square their behavior and choices with their identity.