Great Results Team Building

APRIL 2, 2013

The novelty that technology like phone apps or iPads or GPS receivers may offer is certainly attractive to many event planners, but those bright shiny objects are often yet another example of style over substance. That is part of the reason that many seek out interesting ideas for team bonding.

Quality 181

Quality Bond Teamwork Team Building 181

Harvard Business Review

OCTOBER 20, 2016

As Harvard sociologist Robert Putnam has written, you need to have a balance of both “bonding capital” and “bridging capital” — i.e., relationships based respectively on your commonalities (bonding) and relationships built across differences (bridging).

Industry 8

Industry Venture Capitalist Bond Groupthink 8

Harvard Business Review

SEPTEMBER 11, 2013

Despite the popularity of apps, however, most mobile ad dollars go to search, which is better at targeting users and tracking ROI. Without any way to credit mobile''s influence on purchases, it''s impossible to determine the ROI on mobile ads. Advertising Technology' Why the discrepancy? Ineffective ad formats.

Advertising 8

Advertising Loyalty ROI Brand 8

Harvard Business Review

SEPTEMBER 11, 2013

Despite the popularity of apps, however, most mobile ad dollars go to search, which is better at targeting users and tracking ROI. Without any way to credit mobile’s influence on purchases, it’s impossible to determine the ROI on mobile ads. Advertising Technology' Why the discrepancy? Ineffective ad formats.

Advertising 8

Advertising Loyalty ROI Brand 8

N2Growth Blog

JUNE 11, 2010

Validating proof of concept around social media ROI is a discussion that may have had a bit of relevance 24 months ago, but unless you’ve been stranded on a desert island for the last couple of years you know that numerous case studies abound which validate social media beyond any reasonable doubt.

Media 368

Media Influence Blog Real Estate 368

Harvard Business Review

AUGUST 5, 2014

This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond. CMOs need to show the ROI of every pound spent on marketing and how it delivers against the bottom line.”.

P&L 10

P&L Banking Marketing Call Center 10

Harvard Business Review

OCTOBER 20, 2015

People crave the kinds of meaningful moments, shared experiences and emotional bonds — or what I call “emotional souvenirs” — that brand homes can provide. How leading companies connect with customers.

Brand 8

Brand Storytelling Trout Retail 8