Brand Management Career Industry Management 
Strategy Driven
MAY 27, 2023
An online MBA in marketing is a great way to transition into a marketing career. A master of business administration in marketing helps you learn the specific skills necessary to succeed in this career and are typically more affordable than traditional full-time programs. This can help you land a marketing-related role in any industry.
Talent Anarchy 1
AUGUST 25, 2023
In today’s ever-evolving job market, individuals are constantly on the lookout for career paths that promise stability, growth, and fulfillment. One such path that often flies under the radar is consumer non-durables a good career path. This industry plays a crucial role in our daily lives and the global economy.
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Strategy Driven
JANUARY 11, 2016
The start of a calendar year is usually a great time for evaluating the leadership and growth of your organization, and ways to take your own career or company to the next level. Do you have an identifiable personal brand? Managing your personal brand can be one of the most important things you do as you progress in business.
In the CEO Afterlife
DECEMBER 31, 2011
You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. It is not the same as creating a new brand, launching it and watching it grow. Crisis Management: The Ultimate Test of a Leader [link]. Does a Mentor Have to Breathe?
Harvard Business Review
AUGUST 30, 2017
Music industry veteran Julie Greenwald shares her thoughts on corporate culture, brand management, and talent retention. Chairman and COO Julie Greenwald spent the formative years of her career digging into each department at Def Jam Recordings. What was the key to navigating Atlantic back to the top?
Harvard Business Review
OCTOBER 26, 2017
A job opening catches your attention but the required experience is only eight years — and you’ve been in the industry for 15. You may be switching industries , or trying to get into a particular company. “Hiring managers are not always eager to bring on someone who is overqualified.”
Harvard Business Review
JULY 29, 2014
In this condensed and edited interview, Lazarus shares her thoughts on what “brand” really means in a career context, and why simply being yourself may be the best strategy of all—for women or for men. What can a personal brand do for your career, and what’s the best way to start building one? That’s not just a metaphor.
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