Brand Management Leadership Politics Technology 
N2Growth Blog
JANUARY 16, 2011
Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. If not, then this post is for you.
N2Growth Blog
APRIL 20, 2010
The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.
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In the CEO Afterlife
AUGUST 6, 2013
The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. Branding has proliferated big time – we now have personal brands, country brands, political brands, cause-related brands, even cultural brands.
Strategy Driven
AUGUST 19, 2011
Rudderless Leadership. Jobs was determined to bring the technology to market and anyone who stood in his way would not have a place at Apple. Warring camps develop, each seeking supremacy in what has become a political organization. It’s not too late to turn your company around – go from sucking to soaring!
Harvard Business Review
MAY 24, 2012
Every large financial services company has instituted risk management, but that hasn't prevented risky behavior in the form of office politics and personality conflict — as the JP Morgan trading debacle has demonstrated. But optimizing the use of these and other technologies remains a challenge.
N2Growth Blog
JUNE 11, 2010
Commitment - While technology is a natural accelerant helping to catalyze new opportunities and extend relationships, creating trust and influence will still take time. Good luck [link] mikemyatt Hi Robbie: Well said…with leadership that has a world view like yours there is little doubt as to why you've achieved such success.
Harvard Business Review
JULY 17, 2015
Killing off brands is not a popular or pleasant thought, but we should consider it more often than we do. Some executives may be reluctant to admit – perhaps for sentimental or political reasons — that their brand is sucking out more value from the company than it creates.
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