In the CEO Afterlife

AUGUST 6, 2013

I am not suggesting restructuring the entire brand management system. I am making the case for CMOs and CEOs to recognize the necessity of their own direct and passionate involvement as chief brand custodians. This top management ethic is essential to brand resilience. That’s an understatement.

Brand 260

Brand P&L Human Resources Brand Management 260

Strategy Driven

AUGUST 19, 2011

Rudderless Leadership. Jobs was determined to bring the technology to market and anyone who stood in his way would not have a place at Apple. It identifies your company’s red flags, and provides a powerful and innovative methodology to transition from failure to flourish. What do I mean by this? Absolutely not.

Marketing 50

Marketing Objective Short-term Discount 50

Harvard Business Review

SEPTEMBER 17, 2013

I had just finished a talk at a leading technology company when an engineer approached me. “I I liked your ideas about personal branding, and I can see how they’d work,” he told me. Branding Managing yourself Networking' But most of them aren’t for me — I’m an introvert. Is there anything I can do?”

Brand 14

Brand Cialdini Brand Management Conference 14

Harvard Business Review

MAY 24, 2012

But in the era of Big Data and decision-making at the desktop, it's vexing to think that any company with significant technology investments would allow the all-too-human traits of ownership debates and subjective opinion to override robust data analysis. But optimizing the use of these and other technologies remains a challenge.

Merchandising 10

Merchandising Risk Management Supply Chain Retail 10

N2Growth Blog

JUNE 11, 2010

Commitment - While technology is a natural accelerant helping to catalyze new opportunities and extend relationships, creating trust and influence will still take time. Good luck [link] mikemyatt Hi Robbie: Well said…with leadership that has a world view like yours there is little doubt as to why you've achieved such success.

Media 357

Media Influence Blog Real Estate 357

Harvard Business Review

JANUARY 23, 2014

Rather it’s an on-going nipping and tucking of organizational resources to achieve both growth and efficiency at multiple levels: the company overall, the operating group level, and even within functional groups like human resources and information technology. Are you competing on the basis of on-going product or technological innovation?

Ulrich 8

Ulrich Cost Efficiency Consultative 8

Harvard Business Review

JULY 17, 2015

’ the questions must be asked, ‘WHY did we start doing WHAT we’re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?’” Is their brand’s purpose is still relevant?

Brand 8

Brand Merchandising Retail Real Estate 8

Harvard Business Review

MARCH 7, 2012

Within the first year of building out her communications capability with this mindset, one CEO said a less expected — yet most valued — benefit was alignment and improved decision making for her leadership team. At a minimum, you should have brand standards that give "rules to create by" for your creative team.

Brand 14

Brand Audience Tools Planning 14

Harvard Business Review

AUGUST 4, 2015

Yet this universalism – the conviction that “we’re all the same” – sat in contrast to decades of lessons learned globalizing P&G’s billion-dollar brands, the guardians of which sat in the floors below as Nagrath spoke.

Globalization 8

Globalization Company Self-aware Merchandising 8

In the CEO Afterlife

OCTOBER 17, 2011

Leadership. The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. Today’s economy screams for change in the process of branding.

Brand 168

Brand CEO Stage-Gate SWOT 168

Eric Jacobson

AUGUST 8, 2018

Guest Post: By Debbie Laskey There is no denying that social media has changed how brands communicate. All aspects of business have been affected from technology to human resources to marketing. Even more important, all employees have become their own personal brands – some even major influencers – with their own fans and followers.

Brand 50

Brand Tips Media Customer Loyalty 50

Harvard Business Review

FEBRUARY 3, 2017

In some technology companies, for example, software development is critical to business success. In other industries brand management matters more, so the A players tend to be clustered there. ” and, by implication, “Which roles can we afford to fill with ‘good enough’ talent?”

Company 8

Company Sample Software Brand Management 8

Harvard Business Review

APRIL 8, 2015

” A growing body of neuroscience research has begun to reveal the exact ways in which information age technologies cut against the natural grain of the human mind. We once asked a global technology firm’s leadership to try a “stone age” solution as they conferred on how to implement a newly hatched strategy.

Team 8

Team Supply Chain Workshop Drucker 8

Harvard Business Review

FEBRUARY 16, 2011

But the CEO who took first place this year was singled out for what seems to be an entirely new and noteworthy type of leadership. Netflix's Reed Hastings snagged the top slot for his ability to successfully manage a winning business while launching and driving its competitor (in his case, Internet-based movie rentals) with equal zeal.

Parcell 11

Parcell CEO Airlines Trends 11