Frank Sonnenberg Online

APRIL 25, 2023

Commitment. The next time you’re selling a product, remember that customers expect more than merchandise; they want to buy from a person they can count on and an organization they can trust. Communication. If your organization has excessive turnover, your customer may wonder what your employees know that they don’t. Character matters!

Merchandising 125

Merchandising Short-term Long-term Bond 125

Frank Sonnenberg Online

AUGUST 22, 2023

Show off expensive merchandise? You can hold your head up high knowing that your hard work and commitment paid off. Believe that rules don’t apply to you? Dominate conversations? Make fun of people who are less fortunate? Always have to be right ? Go straight to the front of the line? Think you know all there is to know?

Merchandising 84

Merchandising PR Learning-by-Doing Advice 84

Frank Sonnenberg Online

MARCH 10, 2020

What happens when someone shows disrespect, tells a lie , bullies a peer, uses foul language, gets into a fight, cheats to win, steals merchandise — and there are no consequences? Wrongs committed by enough people become the norm. The fact is that punishments are reactive — administered after an offense is committed.

Merchandising 118

Merchandising Sharpe Learning-by-Doing Commitment 118

Strategy Driven

MAY 23, 2016

Here is what will make you or anyone near you, or anyone in a job they consider beneath them, or anyone who hates work, understand the formula for emerging into a better career – certainly a better job. Your commitment to being your best. Looking at your job as menial rather than a steppingstone towards your career.

Company 51

Company Advertising Merchandising Retail 51

In the CEO Afterlife

NOVEMBER 4, 2012

Turns out that Linds Redding, an illustrator and designer, spent most of his career crafting advertising in the UK and New Zealand, before opening an animation studio. Everything that tumbled out of our heads and mouths was committed to paper. Economically I probably helped shift some merchandise. I’m glad I did.

Advertising 265

Advertising Creativity Industry Bottom-up 265

Harvard Business Review

SEPTEMBER 4, 2015

However, CEOs often don’t have the career background and education that would equip them to personally lead the process of new product development. This would mean, for example, working in R&D to lead pharma innovation, new product development for high tech, and product design or merchandising for fashion retail.

CEO 8

CEO Innovation Pharmaceuticals Merchandising 8

Harvard Business Review

MAY 4, 2015

We call them harmonic careerists , because many of them have constructed their working lives by combining multiple jobs rather than taking on a single monolithic career. Meg is a freelance writer, blogger, and children’s book author and merchandiser, and she owns her own marketing and PR consultancy.

PR 8

PR Long-term Consultative Career 8