Strategy Driven

DECEMBER 7, 2018

Some performers made careers as supporting players. Therefore, our loyalty to the company rises, and we are more productive. Steven Spielberg had John Williams as music composer for his films. Learn to pace and be in the chosen career for the long-run. This historic teaming became the formula for most other TV sitcoms.

Rogers 62

Rogers Henderson Mentor Learning-by-Doing 62

Strategy Driven

NOVEMBER 23, 2015

Many intangible factors — such as memories, the rumored or real behavior of the company that produces the product, the fact-based or erroneous opinions of others, even the consumer’s true or false conceptions about the product — all end up having a huge impact on what that person purchases and on brand loyalty.

Brand 50

Brand Loyalty Price Advertising 50

Strategy Driven

AUGUST 4, 2014

Questions from salespeople: Jeffrey, As you suggest, my company is going to start filming client video testimonials. Jeffrey, I’m new to the mortgage business after a 10-year career as a professional athlete. What is the diplomatic response to such clients if they ask, “How come you didn’t ask me to do a testimonial?

Retail 67

Retail Price Customer Loyalty Learning-by-Doing 67

Joseph Lalonde

OCTOBER 23, 2017

The Lion King may be the greatest Disney animated film of all time. What are you doing to create loyalty like Mufasa? Careers change. After re-watching The Lion King for the umpteenth time, I felt The Lion King deserved the Reel Leadership treatment. Mufasa had a presence that drew animals together. The honor is given willingly.

Leadership 232

Leadership Bottom-up Film Learning-by-Doing 232

Harvard Business Review

AUGUST 18, 2011

While the film is most certainly a satire, for some, it is not far from the truth. Having many bosses is complicated and as Grant, who has worked for more than one boss at two different points in his career, says, "If you're not careful, you can end up letting all of them down." The first step is to know what you are up against.

Management 13

Management Project Report Case Study 13