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Salespeople have questions. Jeffrey has answers.

Strategy Driven

Questions from salespeople: Jeffrey, As you suggest, my company is going to start filming client video testimonials. Jeffrey, How do I overcome the “price issue” when the retailers only concern is to buy a cheaper product so they can enjoy a fatter margin? Best regards, Jeffrey. Walt, Answer: Your premise in incorrect.

Retail 67
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What Inclusive Urban Development Can Look Like

Harvard Business Review

After repurposing many of the original structures and facades, the district is now evolving into a retail, restaurant, arts, and culture destination, a forum for local events, a flexible work space for businesses, and a residential area, all while evolving its manufacturing with 21 st century operations.

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Experience Marketing, Take Two

Harvard Business Review

Retail was once about " location, location and location." Crafting the retail experience can be a little bit "paint by numbers" and, to use to that the key term of 90s criticism, cheesy. We've got the film world and those wizards at Industrial Light and Magic. Or we can spend our careers in catch-up mode.

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The Next Frontier of Judgment - Across Enterprises

Harvard Business Review

The story, which apparently has echoes in some other school districts around the country, is but one more salvo in the wars of educational reform (recently depicted in the film Waiting for Superman — dont miss it).

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How to Pull Your Company Out of a Tailspin

Harvard Business Review

Think of Kodak, which in the 1990s was the apparently unassailable leader in its market, with 80% market share in its core film business. A century ago Leica brought to market the first lightweight camera, whose most distinctive feature was the quality of its lens, allowing small film images to be blown up without losing much resolution.

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The Big Picture of Business – The Realities of Branding… Slogans that Mislead

Strategy Driven

Banks buy money wholesale and sell it to borrowers at retail rates. Nothing – not even reputable films – should be judged only by fickle box office ratings. ’ What they’re really selling: Retail merchandise. Retailers are motivated by keeping the cash registers ringing. It’s a sick phenomena.

Brand 50