thoughtLEADERS, LLC

MAY 10, 2021

As customers’ needs become more diverse, the managers of the future must adapt to meet their demands. Managing at the right level is the most important element in effective management in the Age of Diverse Markets. Today’s markets are rapidly becoming highly fragmented, reflecting diverse customer needs.

Mass Marketing 64

Mass Marketing Decentralization Management Diversity 64

In the CEO Afterlife

FEBRUARY 13, 2017

I went in assuming his students believed corporate management and entrepreneurship were principles of contradiction — the only contrarians would be members of the flat earth society. Corporate giants dominated markets and gobbled up competitors; along the way they failed to cope with rapid change. “I want you for balance.

Mass Marketing 100

Mass Marketing Bureaucracy Entrepreneur Class 100

Frank Sonnenberg Online

DECEMBER 1, 2020

You rush a product or service to market even though it’s not ready for prime time — You hope you can work out the bugs before customers notice. You begin to sell your luxury products in mass-market retail stores to boost sales. — You hope salespeople don’t make discounting a habit. Sell value, not price.

Discount 105

Discount Price Mass Marketing Reputation 105

Harvard Business Review

JANUARY 1, 2013

Having a great job does not guarantee your career success; your competence no longer depends on what you know; and being an affluent consumer matters less than becoming a sought-after product. Change-agents are hard to find, hard to manage, and hard to retain. Economic and technological changes are reshaping the nature of work.

Human Capital 13

Human Capital Brand Mass Marketing Reputation 13

Harvard Business Review

MARCH 30, 2016

When the Microsoft Surface first appeared, many critics panned it as a clumsy move into hardware — a device that was stuck in the middle, a half-step behind the hot market for tablets and only a half-step beyond the dying market for PCs. Over the centuries, firms have used hybrids to manage periods of difficult transition.

Business Model 8

Business Model Software Mass Marketing Competitive Advantage 8

Harvard Business Review

JANUARY 3, 2013

In my teacher's mind, it was an investment in a future career. But my parents gave in, and purchased a beautiful viola that helped me sit 1st and 2nd chair in high school and college respectively, but doesn't help in my consulting career. Roche allows you to monitor and manage your own diabetes like a doctor.

Price 8

Price Mass Marketing B2B Quality 8

Harvard Business Review

OCTOBER 13, 2011

They went to the market with a strategy that was just about working and found jobs that were just about right. In a noisy market it's harder for the right employer and candidate to meet, but there are genuine opportunities out there: organizations are looking for enthusiastic and capable people and don't know how to find them.

Hotels 9

Hotels Mass Marketing Porter Advertising 9