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Why We Need to Update Financial Reporting for the Digital Era

Harvard Business Review

The CEO’s principal aim therefore is not necessarily to judiciously allocate financial capital but to allocate precious scientific and human resources to the most promising projects and to pull back and redeploy those resources in a timely manner when the prospects of specific projects dim.

Report 8
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The Timeless Strategic Value of Unrealistic Goals

Harvard Business Review

Strategic intent takes the long view: the act of such intent is to operate from the future backward, disregarding the resource scarcity of the present. Many of these children become CEOs, but the same people sometimes blame the need to deliver short-term results for their inability to think in the longer term.

Goal 9
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Leaders Can Be Human Too: In Praise of Touchy-Feely

Terry Starbucker

A brilliant (but oh so eccentric) entrepreneur who had already amassed a large fortune was looking for more, and tapped me to oversee the operations of his latest acquisition. David McCleary author, Leaving Prisons: Release Your Trapped Value ceo, [link] blog, [link] Cate.TV Cheers and Regards!

Budgeting 256
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Healthy Habits Of Successful Leaders – An Expert Roundup

Joseph Lalonde

Mark Timm, CEO of Ziglar Family. Michael Levitt, CEO of BreakfastLeadership.com. I adore my CPA and bookkeeper and we strive to be generous with what we have. Which leads me to this conclusion; one of the healthiest habits you can operate in is healthy thinking! Alinka Rutkowska, CEO of Leaders Press.

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

According to Noah Kagan, the CEO of SUMO , Sujan is half-mad scientist and half content master. Some companies haven’t used an agency because they believe no one knows their product and the reason for operating in their space as well as they do. What a way to maximize your content and continue promoting it over time!

Marketing 105
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Who Rules the Web Now?

Harvard Business Review

Adding a profile on Facebook has little to no impact on Facebook's operating costs. Instead, each possesses a wealth of user information to target ads to individual consumers on a cost-per-click (CPC) or cost-per-action (CPA) basis. The extra search on Google, essentially, is immaterial to Google's economics.

CPA 15
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A Board Member’s Guide to Corporate Political Spending

Harvard Business Review

According to the 2015 CPA-Zicklin Index of Corporate Political Disclosure and Accountability, half of the companies in the S&P 500 Index disclose some or all of their contributions of corporate funds to candidates, parties, and committees or have policies not to make such contributions.