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When a CFO’s “Head In The Cloud” Is a Good Thing

N2Growth Blog

Having a CFO with a “head in the cloud” might be a good thing if we’re talking about cloud computing, cognitive technologies, and AI that has significantly influenced this role. Even though many are still behind the curve, there has been a considerable technological evolution of finance function.

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How Big Data Brings Marketing and Finance Together

Harvard Business Review

Rajamannar involved finance early. To spearhead analytic efforts, he assigned a finance person – who was already embedded in marketing – to create an ROI evaluation framework and integrated her deeper into the marketing function. MasterCard had always been a data-driven organization. Inside Intel. The result has been transformational.

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When It Pays to Think Like a Finance Manager

Harvard Business Review

If you want approval for a new project — purchasing new equipment or computer systems, applying for a patent, building a new store — chances are you need your company’s finance department on board. To get the green light, it helps to understand how finance people think. Finance & Accounting Tool.

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Competing on Service: Eleven Ways to Beat the Competition by ‘Hugging’ Your Customers

Strategy Driven

Twelve cases are written as narratives with multiple teaching points, but without a focus on a particular business decision; the remaining twenty-three cases were written around specific conundrums related to strategy, operations, finance, marketing, leadership, culture, human resources, organizational design, business model, and growth.

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Do You Know Who Owns Analytics at Your Company?

Harvard Business Review

When I do get a name, it often differs depending on who I asked—a marketing executive points to one person, while finance identifies someone else. It is also impossible to maintain consistency and efficiency when independent groups all pursue analytics in their own way. Information & technology Leadership' That isn’t good.

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How One CMO Revamped Her Role

Harvard Business Review

At one point, the CEO indicated that he would know that the right shift had occurred when the CFO, chief strategy officer, and other C-level leaders were seeking the CMO’s advice on strategic business problems. “I needed to earn the right to be invited into key, firm-level strategic decisions.”

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The Never-Ending Meeting :: Women on Business

Women on Business

It’s not rocket science, but it is surprising how many CFO’s and managers don’t stop to evaluate the effectiveness of their meetings. Assign tasks and ask if there are questions. Wrap up the meeting with a summary of accomplishments and next steps action items. Be the change you see in your meetings!