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How To Expose Your Vacation Rental to Thousands Of Online Visitors

Strategy Driven

The reason people searching for holiday homes are able to find these websites online is that every vacation rental website out there has a dedicated digital marketing team and budget to bring traffic to their website. However, now you can use vacation rental website builders to manage all these websites centrally.

How To 51
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The Sales Role Multinationals Need in Emerging Markets

Harvard Business Review

When we surveyed over 160 global executives, we found that companies who hired a dedicated channel manager to manage their third-party distribution relationships within the last five years reported a 11.1% This means that distributors are nearly always undermanaged vis-à-vis direct sales when the manager has a dual mandate.

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How GM Uses Social Media to Improve Cars and Customer Service

Harvard Business Review

Thanks to the proliferation of smartphones, brand and online-shopping websites, social media, and vehicle connectivity, businesses have a unique opportunity to use technology to revolutionize the customer experience and to incorporate the voice of the customer into product development. Give your social media team the resources they need.

Media 8
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The Big Disconnect in Your Talent Strategy and How to Fix It

Harvard Business Review

Their goal is to attract, engage, develop and retain employees – moving talent into, through and out of the organization. HR systems emphasize long-term relationships and high performance, with big investments in selection and development, amortized over a long career.

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We Can't Agree to Disagree

Harvard Business Review

That's why there's little pushback on pricing, obsolescence, or disappointing developers. The alignment of investors' interests with the executive team's goals. On day one of a new venture, the executive team and the investors are on the same page; both plan for a big outcome. The Apple relationship: I want Apple to be cool.

Brand 15
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How Multinationals Should Be Planning for Brexit

Harvard Business Review

Create a strategic Brexit team. Once a company understands the broad exposure of Brexit on the business, it needs to form a team responsible for its strategic plan. Individuals on this cross-functional team should work together to thoroughly analyze Brexit’s possible impact on the business. Understand possible scenarios.