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Building Your Brand “Buddy the Elf” Style – Part 1 :: Women on.

Women on Business

For others, adults, Buddy was a “chemically imbalanced” adult man who thinks and dresses like an elf running around through the streets of New York City. But let’s assume that Buddy is indeed an elf, developed and created by the North Pole to fill a need…to make toys.

Brand 215
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The Advantages of Private Label Products

Strategy Driven

For example, if you run an agricultural business and your customers are interested in purchasing wetting agent chemicals, private label products allow you to focus your efforts on marketing while ensuring your customers receive top-quality goods from a more specialized manufacturer. Reduced Unit Costs. Unit cost is very important.

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A Survey of 1,700 Companies Reveals Common B2B Pricing Mistakes

Harvard Business Review

On average, large capability gaps exist in price and discount structure, sales incentives, use of tools and tracking, and structure of cross-functional pricing teams and forums. invest in ongoing development of capabilities among the sales and pricing teams through training and tools. The science of storytelling and brand performance.

B2B 11
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How to Know If a Spin-Off Will Succeed

Harvard Business Review

Decisive actions are required to tackle the factors that prompted the spin-off in the first place, which in many cases are underperformance and/or a lack of strategic fit leading to chronic underinvestment in the development of the business. ” When it comes to divestitures, bad economics usually get discounted in the transaction price.

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Retailers Turn to "Soft Surveillance" to Fight Customer Anonymity

Harvard Business Review

Leading proponents of this approach use the data-talks-to-data concept developed by IBM's Jeff Jonas and his team in the Entity Analytics group. Researchers at the Fraunhofer Institute have created a system of electronic noses that can smell explosives or other chemical substances.

Retail 13
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Sears Has Come Back from the Brink Before

Harvard Business Review

Why shop there for tools or appliances rather than at Home Depot, Harbor Freight Tools, Kam Appliances, or some other big-box, discount, or specialty store? At the hoary age of 128, it had already beat the odds twice over when it lost its place to chemical maker LyondellBasell at close of trading this year on September 4 th.

Retail 9
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Is Your Business Biased Against Innovation?

Strategy Driven

The logic of NPV is to project cash flows into the future and then discount those flows back into today’s dollars at a given cost of capital. New product development is such a big piece of building new business, or so we are told. Many conventional metrics we use to estimate value are based on faulty assumptions.