Startups That Seek to “Disrupt” Get More Funding Than Those That Seek to “Build”
Harvard Business Review
NOVEMBER 24, 2017
Since its HBR debut in 1995, the concept of disruptive innovation —the process by which a smaller company with limited resources is able to launch a product or service that displaces established competitors—has been extensively incorporated into startup vernacular. adapt, amplify, compile, configure).
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