Good Brands Gone Bad | In the CEO Afterlife
In the CEO Afterlife
MARCH 21, 2011
Call it a hiccup or a long-term slump; every brand faces a crisis. Whether self-created or a swipe from the blind side, crisis recovery can be elusive. The J&J folks set the crisis management standard for all others to follow—to be prepared for that inevitable day when disaster WILL strike. Human Resources.
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