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When Stress Goes Up, Perspective Goes Down

The Idolbuster

Lobo, the high integrity executive we met in Chapter 4 who was demoted after a year as COO, even though from an objective standpoint the company met an aggressive set of revenue and product launch targets. In hindsight, Harry understands that the CEO’s expectation of 15% growth because “the technology was so great” was not rational.

Stress 40
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A Step-by-Step Plan to Improve CMO-COO Collaboration

Harvard Business Review

Coordinating the infrastructure, technology, and messaging in a way that appears seamless and fluid to the customer is, to be blunt, a logistical nightmare. ”) Delivering a consistent experience on the most common customer journeys is an important predictor of overall customer experience and loyalty.

COO 8
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How Do Consumers Choose in a World of Automated Ordering?

Harvard Business Review

The term “frictionless commerce” is widely used to describe how digital technologies are blending product purchases seamlessly into consumers’ daily lives. Stop resting on comfortable assumptions about the strength of your brands, your customer loyalty scores, or current success. Image Source/Getty Images.

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You Don’t Need to Be a Silicon Valley Startup to Have a Network-Based Strategy

Harvard Business Review

Sponsored by DXC Technology. Some are branded currencies , like the points in a loyalty program or the cash in an iTunes account or Starbucks mobile app. To achieve loyalty, most companies focus on managing their customer relationships. But platforms and networks can be developed in many different ways. Insight Center.

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The Rebirth of the CMO

Harvard Business Review

They also outperform their peers across the entire customer lifecycle, are nine times more likely to enjoy superior customer loyalty, and a remarkable 23 times more likely to outperform less analytical peers on new-customer acquisition. Data revealed the initial sales meeting and RFP were especially influential in shaping buying outcomes.

P&L 10