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8 Certifications Worth Pursuing in 2024

Strategy Driven

Certified Public Accountant (CPA) Undoubtedly one of the most recognized and respected certifications in the accounting realm, the CPA designation is a hallmark of expertise and integrity. CMAs often become instrumental in strategic planning, helping organizations achieve their goals by providing valuable financial insights.

CPA 103
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Goldilocks, The Three Bears, And Effective Goal Setting

Terry Starbucker

Once upon a time, there was a little girl called Goldilocks…… I’ve done a lot of budgeting, planning, and goal setting over the course of my career. I started as a CPA back in 1982, and was always pretty handy around a spreadsheet (even when they were just 12-column green pads). And that brings us back to Goldilocks.

Goal 283
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How To Maximize LinkedIn Ads

Strategy Driven

Although you have to understand your audience to create an engaging ad, it is more important to ensure that such ads fit your overall marketing strategy goals. The metrics you monitor are primarily dependent on your campaign goals. Keep in mind that you can’t create the perfect LinkedIn ad overnight. We can help!

B2B 106
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What to Do When a “Devil’s Advocate” Tries to Derail Your Project

Harvard Business Review

The goal should be to address legitimate concerns while foiling spurious objections. ” Goehner’s answer drills down to the heart of the matter: the disproportionate effect of the CPA profession’s culture on partner-track women. ” Focus on shared goals, not winning this argument.

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

The answer to that depends on your goals, budget, etc., Another piece of advice is to set measurable goals. If you fail to set goals and measure whether or not your content marketing helps you achieve them, you'll never know if it's working or not. and the best agencies know how to tailor their solution to your needs.

Marketing 105