Next Level Blog

FEBRUARY 1, 2022

The authors argued that companies had to pick between one of three paths to value creation and success in the market – operational excellence, customer intimacy or product leadership. You have to pick a lane and then shape the systems that shape the culture you need to execute on the strategy.

Company 246

Company Customer Intimacy Schein Long-term 246

Harvard Business Review

MARCH 29, 2013

Most organizations continuously strive to achieve operational excellence, but they spend less effort understanding customer needs — and few marry these two sources of customer value effectively. In 1996 Tesco adopted Toyota Production System approaches to take its supply chain operations to an even higher level.

Customer Intimacy 8

Customer Intimacy Operations Supply Chain Transportation 8

Harvard Business Review

SEPTEMBER 23, 2016

Online security and customer intimacy go hand in hand. Developing deeper knowledge of your organization’s consumers may be the best way for you to simultaneously secure their online touchpoints while providing a better customer experience. And this customer intimacy can be leveraged to protect your customers.

Marketing 8

Marketing Customer Intimacy CIO Technology 8

Harvard Business Review

AUGUST 8, 2011

IBM began as a computing and tabulation company, selling an array of products, including meat slicers, scales, employee time-keeping systems, and other goods. Know your customers intimately. Know your customers intimately. Be nimble and quick to adapt in a world of disruptive change. had big plans for the company.

Customer Intimacy 15

Customer Intimacy How To Mass Marketing System 15

Harvard Business Review

JUNE 17, 2015

Yet wanting to be closer with customers, and knowing what actual, operational pathways to take in order to achieve this are two very different things. Consider the battle waged by IBM’s software development teams between competing methods for getting closer to customers. The Future of Operations.

Productivity 8

Productivity Products Customer Intimacy Software 8

Harvard Business Review

JUNE 24, 2013

In his book Antifragile , Nassim Nicholas Taleb describes how some systems, such as biological ones, gain from disorder. Anti-fragile systems love randomness and uncertainty; going beyond resilience or robustness, they get stronger with stress and volatility. If lucky, a start-up grows and develops a success formula.

Organization 8

Organization Supply Chain Customer Intimacy Stress 8

Harvard Business Review

APRIL 18, 2013

Creating products and services for market segments of one (" mass customization ") isn''t easy. The only way it can happen: marketing, IT, operations, and human resources functions must collaborate in unprecedented ways. It means building a profile of each customer, based on transaction and social media data (e.g.,

Customer Intimacy 8

Customer Intimacy Supply Chain Market Segmentation Human Resources 8