Leading Blog

DECEMBER 12, 2022

Marketing: How much to spend on marketing. Premature scaling of marketing and product development efforts is a widespread cause of startup failure. Entrepreneurs can avoid false starts by undertaking a thorough and thoughtful design process before commencing engineering work. False Positives.

Early Adopters 204

Early Adopters Entrepreneur Mass Marketing Marketing 204

The Horizons Tracker

APRIL 28, 2022

Engines of creation. This, in turn, makes more sustainable development much harder and turns entrepreneurs into just the kind of mercenaries Bezos so despised rather than founders who leave a positive impression on their local communities. This gummed-up process of innovation is not confined to big-company transformation.

Entrepreneur 96

Entrepreneur Venture Capitalist Mass Marketing Globalization 96

Harvard Business Review

MARCH 12, 2018

Developing what we call an “M&A strategy for talent” is one way to overcome this. Its cars didn’t match up well with those of top luxury brands like Mercedes, BMW, and Audi, yet the company lacked the capacity to compete with mass-market leaders like Toyota and GM.

Engineering 8

Engineering Mass Marketing Automotive Human Capital 8

Harvard Business Review

DECEMBER 30, 2016

As Feng Zhu and Nathan Furr observe in their article “ Products to Platforms: Making the Leap “: “In a product business model, firms create value by developing differentiated products for specific customer needs, and they capture value by charging money for those items.

Process 12

Process Competitive Advantage Outsourcing Supply Chain 12

Harvard Business Review

MAY 24, 2016

Often new products are over-engineered with too many features, usually at too high a price. Some products are truly innovative but stay walled up too long in R&D and then are released to market when they are no longer unique. Between 65% and 75% miss their revenue or profit goals, depending on whose research you look at.

Productivity 8

Productivity Products Price Arkes 8

Harvard Business Review

APRIL 29, 2016

” will be difficult for many companies to achieve — not for lack of technological expertise but because they’ll fail to recognize the value of design in connected product development. applications pushed technology to address B2B market requirements. This evolution to “Internet of Things (IoT) 2.0”

Technology 8

Technology B2B B2C Mass Marketing 8

Harvard Business Review

MARCH 30, 2016

In a recent article , we defined hybrids as combinations of competing elements or technical generations; for example, the Toyota Prius combines elements of internal combustion engines and electric cars. Rather than cracking down on the hackers, it hired the hackers, who then developed a second game for Valve.

Business Model 8

Business Model Software Mass Marketing Competitive Advantage 8