Leading Blog

DECEMBER 12, 2022

Tim Eisenmann is a professor at Harvard Business School, where he’s led The Entrepreneurial Manager , a required course for all of their MBAs. Marketing: How much to spend on marketing. Premature scaling of marketing and product development efforts is a widespread cause of startup failure.

Early Adopters 204

Early Adopters Entrepreneur Mass Marketing Marketing 204

Lead Change Blog

NOVEMBER 22, 2017

The little-known fact is that Nokia had invested USD40 billion into creating a similar style iPhone device with color touchscreens, maps and shopping but the product never hit the shelves as management thought it would not have mass market appeal. How wrong they were. Slow Down To Speed Up.

Mass Marketing 258

Mass Marketing Information Marketing Team 258

Leading Blog

MARCH 3, 2015

Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first mass market personal computer. Leadership Partnership. The key imperative for management is to differentiate between opportunities that need a Performer and those that need a Producer. Management'

Mass Marketing 150

Mass Marketing Follow-up Maturity Operations 150

Frank Sonnenberg Online

DECEMBER 1, 2020

Remember… Trust takes a long time to develop, but it can be destroyed by a single action. You begin to sell your luxury products in mass-market retail stores to boost sales. — You let your salespeople discount products rather than justify the sale based on the value provided. — Remember… Half the truth is often a whole lie.

Discount 105

Discount Price Mass Marketing Reputation 105

Harvard Business Review

JUNE 15, 2017

1 — Consistent Leadership Over Time Matters in This Market. PepsiCo developed an entire line of snack foods, Kurkure, just for India, while Whirlpool designed its washing machines to attract Indian buyers who preferred hand washing. Unlike Bentley or Rolls-Royce, GM is a mass-market car company in the U.S.

CEO 10

CEO Long-term Short-term Mass Marketing 10

Harvard Business Review

JUNE 7, 2013

Its approach was the first to align the key actors in the ecosystem in a way that addressed the critical shortcomings — range, resale value, grid capacity — that undermine the electric car as a mass-market proposition. Note to Tesla owners: you are not the mass market). It declared bankruptcy on May 26.

Mass Marketing 8

Mass Marketing Transportation Depreciation Short-term 8

Harvard Business Review

APRIL 25, 2011

This post is part of a three-week series exploring the re-invention of the social infrastructure of cities, published in partnership with the Advanced Leadership Initiative at Harvard University. And it's easier to sell to a monolithic mass market than to the diverse and dynamic collection of markets that we call a city.

Real Estate 14

Real Estate Mass Marketing Banking Asset Management 14