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Funding The Next Generation Of Startups

The Horizons Tracker

One of their proposals would be the development of a Sovereign EU Tech Fund to address the shortfall in funding that undermines the growth of startups across Europe. They argue for a €100 billion fund that recruits from both public and private sources and aim for a long-term focus. ” Getting in front of customers.

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Two Ways to Break into India’s Consumer Market

Harvard Business Review

While India is the fastest growing major economy in the world today, some foreign companies are still struggling to enter the market there. However, recent developments have opened new doors for consumer product companies to expand their presence and sales in India, at much lower risks. Drop product prices and boost volume growth.

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Publishing Is Not Dying

Harvard Business Review

If marketers want to produce content, they need to think like publishers. After all, content isn’t an extension of marketing, it’s an extension of publishing. Vox Media, a venture-funded publishing start-up, recently lured Ezra Klein away from the Washington Post. Aren’t publishers failing?” Aren’t they?

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People Are the New Channel

Harvard Business Review

For marketers, this of course changes everything. As part of an awards program that one of us (Cara) created and the other (Mark) helped judge, we had the opportunity to see how hundreds of top marketers in Silicon Valley are engaging customers and growing revenue in this new era. 2) Don''t push products, solve problems.

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What Tomorrow's Leaders Are Learning in Africa Right Now

Harvard Business Review

Like Samsung, we have found it critical to establish leadership in home markets first, we place a similar importance on mixing local and global talent, and we faced the same cultural integration challenges. These include forging new business strategies, marketing new products, and developing African growth strategies.

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Three Headwinds for Facebook's IPO

Harvard Business Review

By dedicating a small amount of space on every page viewed and allowing companies to display ads, the social networking giant has developed a multi-billion dollar advertising business. They believe that the API improves user experience and makes product development both quicker and simpler. display advertisements online.

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Refugees Need Jobs. Entrepreneurship Can Help.

Harvard Business Review

I call this the Six+Six Model for entrepreneurship ecosystem development. In fact, in developing countries no tech and low tech startups actually usually create more jobs than high tech startups (think Starbucks or IKEA vs Google or Apple). the total spending on entrepreneurship promotion in developing countries is still miniscule.