The Horizons Tracker

JULY 21, 2021

They argue for a €100 billion fund that recruits from both public and private sources and aim for a long-term focus. The €10 billion fund aims to back startups with a mixture of grants and equity investments. The report reveals that 22% of startups fail not through a lack of investment but rather through poor marketing.

Venture Funding 124

Venture Funding Entrepreneur Proposal Media 124

CEO Blog

MAY 3, 2012

Klout is a scoring system that weighs influence in social media. There is a great book Return on Influence - The revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark Schaeffer that inspired this post. I worry that people might spend too much time on social media. Be social as in social media.

How To 140

How To Venture Funding Influence Media 140

Harvard Business Review

AUGUST 21, 2014

If marketers want to produce content, they need to think like publishers. After all, content isn’t an extension of marketing, it’s an extension of publishing. Vox Media, a venture-funded publishing start-up, recently lured Ezra Klein away from the Washington Post. Aren’t publishers failing?” Aren’t they?

Venture Capitalist 8

Venture Capitalist EBITDA Venture Funding Magazine 8

Harvard Business Review

APRIL 15, 2013

For marketers, this of course changes everything. As part of an awards program that one of us (Cara) created and the other (Mark) helped judge, we had the opportunity to see how hundreds of top marketers in Silicon Valley are engaging customers and growing revenue in this new era. 2) Don''t push products, solve problems. The results?

Venture Funding 8

Venture Funding Brand Marketing Content 8

Harvard Business Review

OCTOBER 13, 2014

Much of this activity is driven by a handful of highly active funds at firms like Intel, Google, and Qualcomm. But the number of corporate venture funds doing deals each quarter has increased about 50% since 2012. Corporations that jump into VC at the peak of the market end up overpaying. Venture capital'

Venture Funding 8

Venture Funding Company Maturity Follow-up 8

Harvard Business Review

JULY 19, 2011

Like Samsung, we have found it critical to establish leadership in home markets first, we place a similar importance on mixing local and global talent, and we faced the same cultural integration challenges. These include forging new business strategies, marketing new products, and developing African growth strategies.

Venture Funding 12

Venture Funding Banking Participative Globalization 12

Harvard Business Review

MAY 15, 2012

While this is a surmountable problem, it puts the media company in a very different position than that of Google in 2004 - the company that Facebook is most often compared against. Private Market Valuations aren't Great Indicators of Public Returns The final reason for trepidation is probably the most important.

IPO 12

IPO Advertising IRR Venture Funding 12