Strategy Driven

JUNE 18, 2015

From telemarketer calls coming in at dinnertime or, worse, before the alarm sounds in the morning; an endless stream of SPAM e-mails jamming inboxes; and mailboxes overflowing with white mail that proceeds directly to the recycle trash bin, statistics show that consumers can be bombarded with more than 300,000 messages every day.

Crisis 50

Crisis Strategy Brand Telemarketing 50

Strategy Driven

OCTOBER 15, 2019

The above suggests that telemarketers have some way to go in terms of provision of information from a telemarketing call. Fail to Plan and plan to fail” is a well-used expression and it definitely applies to telemarketing. A telemarketer that just trusts to luck is likely to fail. Don’t Sound like a Telemarketer.

Telemarketing 10

Telemarketing B2B Objective Open-book 10

Strategy Driven

APRIL 26, 2017

Google Analytics can help you measure your website’s performance so you can adjust your marketing strategy as needed. A successful marketing strategy would take advantage of this; drive up your website traffic by making a mobile friendly version of your site. Regularly update your marketing strategy. Photo courtesy of Pexels.

Marketing 58

Marketing Tips Webinar Advertising 58

Strategy Driven

DECEMBER 10, 2015

People buy something when they cannot resolve a business problem AND they have gotten appropriate buy-in from those folks and departments who will be involved with a new solution (stakeholders – usually unknown to sellers) AND whose buying patterns match a seller’s selling patterns (Remember telemarketing?

Telemarketing 50

Telemarketing Consultative Management Policies 50

Strategy Driven

OCTOBER 14, 2015

Sales, marketing automation, and the new telemarketing field, ignore the change management aspect of what buyers must accomplish and instead focus on figuring out how and what and to whom to pitch their solution. I actually developed a pre-sales model that facilitates a buyer’s change management process call Buying Facilitation®.

Influence 50

Influence Management Telemarketing Hammer 50

Harvard Business Review

FEBRUARY 5, 2015

At the highest level, there are three propositions essential to the success of strategy: the value proposition, the profit proposition, and the people proposition. In this sense, the three strategy propositions provide an organizing framework to ensure an organization is taking a holistic approach to the formulation and execution of strategy.

Blue Ocean Strategy 8

Blue Ocean Strategy Strategy Execution Supply Chain 8

Harvard Business Review

NOVEMBER 26, 2012

Marketing is changing so fast, it's easy to get our heads turned by new, high-tech developments. But, as a marketing consultant who is putting my own theories to the test as I work to drive sales of my first book , it's become clear to me that many companies have needlessly forsaken some marketing strategies that still have life in them.

Marketing 8

Marketing Telemarketing Hotels Competitive Advantage 8