Strategy Driven

DECEMBER 19, 2010

This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Click here for more information on Explode 6 Direct Marketing Myths.

Direct Marketing 50

Direct Marketing Resources Marketing Newsletter 50

Women on Business

JANUARY 17, 2011

How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. Has Email Marketing Become Obsolete?

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Women on Business

MARCH 4, 2011

How may times have you sat down with a writing project and just couldn’t put together a sensical sentence. Further, an outsider is more likely to think outside of the box when it comes to new and innovative ways to market your business. Say your project is more involved than simple copy.

Outsourcing 178

Outsourcing Advertising Project Bottom-up 178

Miles Anthony Smith

MAY 2, 2018

I am adept at establishing policies, procedures, and technologies to enhance efficiency, financial health, and service to organize constituents. Wendy Enelow "Recognized for 20+ years of success in linking science-based achievements with decisive market leadership to build high-performance organizations with significant financial rewards.

Brand 68

Brand Examples Career Godin 68

Harvard Business Review

OCTOBER 23, 2014

They had organized tradeshows, delivered direct marketing, generated leads, and provided useful customer insights – the basics of a successful marketing organization. During this time, however, Cisco’s customers were beginning to purchase and use technology in new ways.

Team 8

Team Short-term Attrition Marketing 8

Harvard Business Review

OCTOBER 20, 2015

We find that brand homes are most effective in combination with other communication and content platforms as part of a holistic marketing strategy. They complement a brand’s investment in mass media, digital and direct marketing by providing a longer and lasting emotional experience.

Brand 8

Brand Storytelling Trout Retail 8