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3 Ways to Pursue Productive Failure

Nathan Magnuson

Both the soft cover and ebook versions will be available on October 16. Consider this scenario: Your team comes up with an innovative solution to solve a complex problem in a new way. Or cut ties and incur the wrath of the executive sponsors and finance department. Use a test market or a pilot group.

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Dinosaurs, Big Consulting Firms and Disruptive Innovation

N2Growth Blog

Thanks to Professor Clayton Christensen of Harvard University and his 1997 landmark book, The Innovator’s Dilemma , we have a new way of understanding the life cycle of companies and why some market leaders maintain their dominant position and other one-time market leaders disappear. WHAT IS A DISRUPTIVE INNOVATION?

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Five Minutes - a Key to Successful Time Management

Kevin Eikenberry

I’ll stop at someone’s work station and ask if they have any questions I could answer, let them know I noticed a recent accomplishment, or I may see a new photo and touch base on how their family is doing.

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Innovating the Toyota, and YouTube, Way

Harvard Business Review

As global innovators, however, they share a remarkable core value and best practice: they invest in the innovative capabilities of their suppliers. While lean production has almost nothing to do with video production, the clear message was that genuinely lean enterprise craved innovation that made their suppliers more innovative.

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Interview: Rebel Brown

N2Growth Blog

Rebel Brown : I’ve been a consultant for over 20 years now, focused on helping international clients in areas of business and market strategy, positioning and market launches. They didn’t want this book – they wanted a tactical book on sales and marketing. Defy Gravity is every person’s guide to challenging their status quo.

Open-book 272
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The Right Way to Present Your Business Case

Harvard Business Review

Is there a market opportunity the company is overlooking? Clearly articulate this need as soon as you begin, because no matter how well researched or innovative your solution, you won’t get support if the need isn’t apparent or convincing. An 8-fold increase in the marketing budget. ” says Sheen. The price tag?

IPO 9
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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105