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Pattern Recognition

Coaching Tip

So, I would suspect that your concern about maintaining gross profits of the past, when product sales dominated your business, is very real now that operations are more services oriented. Very large companies in the information technology industry, like IBM, are successfully moving from product-driven to services-driven businesses.

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The Present and Future of Digital Publishing

Harvard Business Review

That said, for a while the digital revolution looked like extremely good news for publishers because the technology for delivering content to consumer — the web browser — was freely available. Of course, here Apple's iOS is currently the market leader, but Google's Android and HP's WebOS are waiting in the wings.

Content 15
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Interview: Rebel Brown

N2Growth Blog

Rebel Brown : I’ve been a consultant for over 20 years now, focused on helping international clients in areas of business and market strategy, positioning and market launches. They didn’t want this book – they wanted a tactical book on sales and marketing. Defy Gravity is every person’s guide to challenging their status quo.

Open-book 272
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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105
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Help Your Team Agree on How They’ll Collaborate

Harvard Business Review

And that kind of ex­change becomes an accepted way of operating, even if the team originally agreed that members should try to resolve conflicts without your intervention. The leader, a VP of marketing, had brought together some internal folks and a group of contractors to create a social media campaign.

Team 8
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Traditional Strategy Is Dead. Welcome to the #SocialEra

Harvard Business Review

The fact that they are joined at the hip in so many people's minds means that marketing agencies are thriving — but that the rest of our organizations are not. The companies thriving today are operating by a new set of rules — Social Era rules. They see it as the purview of two functions: marketing and service.