Film Management Marketing Maturity 
Leading Blog
JANUARY 5, 2015
During most of the 20th century Kodak held a dominant position in photographic film, and in 1976, had an 89% market share of photographic film sales in the United States. I can’t help but wonder: If Kodak had paid attention to its aging workforce trend, would the company have maintained market share and avoided bankruptcy?
Harvard Business Review
NOVEMBER 14, 2017
Drucker’s exhortation, “What gets measured gets managed” is often invoked when approaching execution. It is also be a mistake to restrict ourselves to managing what we can easily measure. marketing team offered the same promotion to U.S. ” Metric obsession. Insight center. A little later, the U.S.
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Strategy Driven
MAY 25, 2011
and held senior management positions at several large IT companies. A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. No wasted film, slides, or prints. Carl, a self-made success and CEO of a venture-backed software company, is a great example. Carl had a Ph.D.
Strategy Driven
MAY 25, 2011
and held senior management positions at several large IT companies. A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. No wasted film, slides, or prints. Carl, a self-made success and CEO of a venture-backed software company, is a great example. Carl had a Ph.D.
Harvard Business Review
FEBRUARY 5, 2016
The past year has been difficult for many markets in Sub-Saharan Africa (SSA). However, although some of our clients have been facing difficulties resulting from the current environment, primarily because of currency pressures, many others are continuing to see strong growth, even in troubled markets such as South Africa and Angola.
Strategy Driven
APRIL 27, 2020
Product placement or recommendations in videos for affiliate marketing partners. Vimeo – grow your business with video creation, hosting, and marketing tools. Clearly define your niche and target market. That demographic sliver of the world’s web traffic is your target market. Instagram TV (IGTV) – Videos for Instagram.
Strategy Driven
JUNE 22, 2012
This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. Cause-related marketing materials. My analysis: The stock market looks primarily at profits…one small part (1%) of the business picture.
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